Tool

Event‑to‑Pipeline: The Marketing Ops Crash Course

Turn event data into revenue in six bite‑size emails.

Events are powerful. Proving they drive revenue? That’s the hard part. If you’re stuck in CSVs, juggling campaign statuses, and defending ROI, this free six‑week email course is your shortcut.

 

Free Masterclass Registration


One quick lesson each week, built by Marketing Ops pros and validated by real-world customer results, to help you map your data, automate the busywork, and show impact your leadership can’t ignore.

Who this is for

  • Marketing Operations Manager
  • Director of Marketing Operations, Analytics and Technology
  • Marketing Automation Specialist

Curriculum snapshot

  • Lesson 1 — Data mapping and bottleneck removal
  • Lesson 2 — Four automations that cut manual work and accelerate revenue
  • Lesson 3 — Attribution models (first, last, multi‑touch) and ROI
  • Lesson 4 — Decision‑first dashboards for Execs, Sales, and Marketing
  • Lesson 5 — Compliance by design (consent, retention, access, audits)
  • Lesson 6 — Scale with templates, roles, automated reporting, and AI

What you’ll learn

Map event data across your stack and eliminate manual bottlenecks

blue icon featuring three four-pointed stars or sparkles of varying sizes, arranged diagonally, representing a sparkling or shining effect.

Automate lead capture, campaign membership, and status updates to speed routing

Apply practical multi‑touch attribution and calculate event ROI with confidence