Event Program Management Drives Savings as Meetings Take Center Stage

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Cvent partnered with the BTN Group’s Research team to uncover the value of formalized event programs. This research aims to update the key value propositions of event management programs, strategic meetings management programs, or formal programs by any other name.

Event Program Management Mockup

We found that through the use of event management technology to centralize data, organizations:

  • Save 7+ hours per meeting
  • Spend 75% of their travel spend on meetings and events
  • Save 20-50% on total spend

Read more about these, and other results, in this research report.