Marketers Playbook for Navigating the Event Tech Boom

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In-person gatherings are back in full force, but one thing is for sure: Virtual and hybrid events are here to stay, and so is the technology that supports them. This requires increased reliance on martech stacks, specifically in the areas of integration, automation, and event scoring.

This eBook will examine how marketing teams can take advantage of the latest technology and changing internal roles to create highly engaging, immersive events and webinars.