Scaling Your Event Program For ROI

Events are critical drivers of business growth due to their effectiveness in generating demand and fostering stronger relationships. Because of this, marketing and event leaders are looking to scale their event programs while maximizing ROI and efficiency.

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A recent study conducted by Forrester Consulting and commissioned by Cvent, sheds light on the mindset of event leaders across the globe. It dives into their top goals, the events they are planning, and how they will organize their teams to achieve event success.

Event leaders are focused on scaling their event programs

Efficient programs that drive maximum ROI are needed

Most are creating event centers of excellence to drive growth