Generation Y Planner's Sourcing Report

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Gen Y

Understand Generation Y Planners' Sourcing Behaviors.

We polled planners (ages 18-34 about) what makes their event experience successful. This study, in its second year, gives hoteliers keen insights into planner behavior and a side-by-side data comparison for better insights into the wants and needs of millennial planners.

Survey participants included:

  • 66% corporate planners.
  • 16% third-party planners.
  • 15% association planners.
  • 3% SMERF planners.

Download the full Gen Y Report

Or check out: Cvent's 2017 Planner Sourcing Gen X Report