Generation Y Planner's Sourcing Report
Understand Generation Y Planners' Sourcing Behaviors.
We polled planners (ages 18-34 about) what makes their event experience successful. This study, in its second year, gives hoteliers keen insights into planner behavior and a side-by-side data comparison for better insights into the wants and needs of millennial planners.
Survey participants included:
- 66% corporate planners.
- 16% third-party planners.
- 15% association planners.
- 3% SMERF planners.
Download the full Gen Y Report
Or check out: Cvent's 2017 Planner Sourcing Gen X Report