Planners 101: A Hotelier's Guide

Download the Guide

Developing a relationship with planners — and understanding their unique needs and limitations — can pay off in big ways for your group business. And we’re here to help.

Planners 101: A Hotelier’s Guide, identifies seven main types of planners based on their employers and the types of events they plan.

Planners 101: A Hotelier's Guide

This guide will help you understand the roles, challenges, and motivations of each planner type so you can:

  • Respond nimbly to RFPs.
  • Cater to their specific needs.
  • Secure more bookings and capture repeat business.