SEO Best Practices: The Hotel Manager’s Guide to Getting Found Online
Generating digital engagement is essential for hoteliers who want to stay visible with event planners. To do that, understanding SEO is essential: About 93% of online experiences begin with a search engine, according to ImForza, an internet marketing firm. According to the 2019 Cvent Planner Sourcing Report, the most significant influences for event planners are:
- Information on venue websites (44%)
- Online sourcing tools (40%)
- Search engines (36%)
The good news is that most hotel marketers have help: Google itself will help you and your technical team learn how to best use its tools. What you ultimately need to focus on is increasing your brand’s discoverability, authority, and relevance.