Sourcing: What Do Planners Want, Anyway?

If planners drive the business of group events, then hospitality professionals need know what they want. But that’s not as simple or black and white as checking the box on event objectives; it takes understanding the psychology of the planning process. From the moment planners begin to source a venue to the on-site experience that influences their repeat business decision, this session discusses the “why” of planner decisions so hotels and destinations can better help to create the ideal event experience.

Watch the Cvent CONNECT session

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