eBook
9 Rules of Automation for Hospitality Sales & Marketing
The meetings and events engine is running hot: planners are sourcing faster, RFP volume is up, and expectations haven’t slowed. Meanwhile, many hospitality professionals are operating with leaner teams and tighter budgets. To capture more qualified demand without adding headcount, you need a smarter way to work—automation.
Automation helps frontline sellers respond first, personalize where it matters, and streamline everything else. At the portfolio level, it delivers visibility across properties, consistent standards, and data you can act on in real time. The result: better conversion, stronger planner relationships, and a team that’s focused on high-value work.
What you’ll learn:
- How to prioritize and respond to best-fit RFPs first—and standardize response quality across properties.
- How to route and escalate leads automatically for faster speed-to-proposal and clear accountability.
- How to sell the vision with event diagrams and collaboration tools that shorten decisions.
- How to automate room blocks to increase pickup, upsells, and planner transparency at scale.
- How to use real-time business intelligence for comp-set benchmarking and portfolio performance oversight.
