The Annual Cvent 2023 Planner Sourcing Report – North America Edition
Is there anything better than knowing exactly what your customer wants?
We don’t think so either. That’s why we’re back with the 2023 edition of Cvent’s Annual Planner Sourcing Report for North America. This report surveyed hundreds of event planners across the continent to find out, straight from event planners themselves, what they think about the meetings and events industry now.
With these insights, you can cater to planners’ specific needs in this climate, optimize your processes, and bring in more group business.
Some of the key findings were:
- Optimism about the industry remains high with planners
- Costs are the number one concern for planners across the board
- Images, diagrams, videos, and more visual content are great for attracting new business
- Transparency and speed are musts for building relationships with planners