The Cvent Source: Group Business Insights, December 2020 Snapshot

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There is no doubt that 2020 has been filled with industry challenges and uncertainty. While we cannot predict what may happen in 2021, analyzing RFP and market data to get a better picture of the impact COVID-19 has had on 2020 can help to set goals for 2021 and beyond. For example, how has group business data been impacted since the recent vaccine news? Be sure you’re armed with the latest data as you continue to adapt your group business strategy and expectations.

Hotel lounge with data imagery

To help you keep on top of the latest insights for the end of the year, The Cvent Source Snapshot offers you the takeaways you need right now as you navigate the group business landscape and continue to adapt your 2021 recovery strategy and expectations. This month’s snapshot also features data and commentary from STR, as presented by Patrick Mayock (VP, Research & Development, STR) during December’s live webinar.

In the latest Cvent Source Snapshot, you’ll uncover:

  • The most recent RFP activity through mid-December
  • ADR analysis by market, chain scale, and more
  • Updated 2021 and 2022 pace figures for key markets
  • Latest trends on business transient activity
  • ...and more!