The Guide to Event Planners for Convention Centers

Discover how convention centers identify and build relationships with the right event planners by understanding their unique needs, leveraging technology, and acting as local partners. This comprehensive guide explores the planner personas, the selection process, and actionable strategies to stand out in a competitive market—whether you’re hosting massive trade shows or a series of intimate meetings. Learn how to anticipate planner needs, showcase your convention center’s strengths, and foster loyalty that drives repeat business.