The Venue’s Guide to Booking Wedding Event Business

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It’s no secret that the wedding industry is big. Really big. In fact, according to IBISWorld, weddings now generate over $75 billion in revenue every year. For wedding venues, that creates a $38 billion opportunity – one that’s great at filling empty weekend hotel rooms and meeting spaces.

Seven Strategies for Wedding Business Bliss


Capturing that opportunity, however, can be a challenge. That’s why we’ve created seven strategies designed to help hotels and venues adjust their approach and optimize their wedding business. From vendor partnerships to digital marketing, these are the keys to booking more weddings – and filling up those empty weekend rooms:

  • Sell with a visual story

  • Understand the importance of transparent pricing

  • Help to create swoon-worthy experiences

  • Determine your true competitive set

  • And more!