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Revenue, Retention, and Results: The Power of Event-Led Growth with Splash's Camille Arnold

Episode description Just because you’re hosting events doesn’t mean you’re practicing event-led growth. In part one of our event-led growth (ELG) series, Camille Arnold , Director of Experiential

January 27, 2026

LA Examiner

How B2B Events Went From Standalone Experiences to a Core Marketing Strategy

How to Prove Event Value (& Why ROI Matters More Than Ever)

Summary

Anita Howard, strategy director at ICE HUB, explains why ROI remains one of the most important fundamentals of corporate event strategy.

Budgeting: How to Estimate Coffee Consumption

Summary

The return to in-person events means a return to the basics of event planning. Including, coffee consumption.

It’s Time to Plan for Puerto Rico

Summary

When you plan your event in Puerto Rico, attendees can look forward to turquoise dives, warm weather all year, endless happy hours, and much more.

SMM Starter Kit: Business Case PowerPoint Template

Building a Business Case for Meeting Management

SMM Starter Kit: Meetings Policy Templates

Building a Business Case for Meeting Management

SMM Starter Kit: Estimate Spend and Savings

Building a Business Case for Meeting Management

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Revenue, Retention, and Results: The Power of Event-Led Growth with Splash's Camille Arnold

How B2B Events Went From Standalone Experiences to a Core Marketing Strategy

How to Prove Event Value (& Why ROI Matters More Than Ever)

Budgeting: How to Estimate Coffee Consumption

It’s Time to Plan for Puerto Rico

SMM Starter Kit: Business Case PowerPoint Template

SMM Starter Kit: Meetings Policy Templates

SMM Starter Kit: Estimate Spend and Savings

Level Up Attendee Engagement – Use a Mobile Event App to Achieve Your Goals

Stressed About Your Next Event? These Tips Will Help You Keep Your Cool