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2022 is all about maximizing what you have to work with—which takes more effort than leaning on your existing relationships with event planners. Many of the planners you’ve worked with in the past are

A good program needs a good policy as its foundation. Use this template to create your policy.

You need data to bolster your case. This calculator will help you estimate your potential savings. VIEW CALCULATOR

Today’s marketers have more tools than ever to reach, engage and convert customer and prospects. For most of us, live events – the events we host and trade shows we attend – are key parts of our

Event diagramming is like a dance between a planner and venue. If you’re out of time, there will be a lot of back and forth, but not a lot of movement forward. But if you’re working together, it will

Luxury venues need a dedicated plan to target the right audience for your group business. We can help you showcase your luxury offerings and catch the eye of event planners looking for the perfect

Webinar topics will include: Updates on recent RFP volume trends in US markets ADR analysis by market, chain scale, and organization type Insights on conversion trends, meeting size, and more Overview

Big data, business intelligence and predictive analytics have been among the business world buzzwords for a few years now. Hospitality executives are keenly aware of the importance of analytics – but