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How Event Venues Win in 2026
2026 is not just another planning year. Decisions being made now around pricing, packaging, space use, and technology will directly impact which venues stay competitive and which struggle to keep up
2026 Key Planner Trends Shaping MICE Business and How Hotel Brands Can Keep Up
Planners are moving faster and expecting more. Speed, clarity, and seamless collaboration are now table stakes. Hotel brands that deliver on these expectations will win more group demand and scale
Europe’s Evolving MICE Landscape in 2026: The Road Ahead with STR & Cvent
According to the MICE market analysis report by STR, 72% of European submarkets are seeing RevPAR growth. Europe is expected to perform well overall, with steadier growth in 2026, driven mainly by