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To shore up the trust factor and create a personal touch with prospects, live events remain the most tried and trusted marketing channel.

While we’re never more than a ring, tweet or beep away from conveying a new piece of event-related information, why do planners still suffer with no-shows?

Here are 9 ways that iBeacon technology for hotels is being used to boost guest experiences and create more up-sell opportunities.

How a hotel content marketing strategy can help hoteliers create and build resilient relationships with event planners and increase MICE business.

Irresistible hotel brochures start with these six simple steps. See examples and learn how to make your hotel brochure stand out.