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Organizing events in 2023 is challenging, from budget and staffing limitations to the increased race for event space and ROI pressures.

Pop-up events are a fun way for customers to try your products or brand. They create special opportunities to engage and leave lasting impressions.

Here’s how CVBs flag financial incentives, help with hotel negotiations, and even point out hidden value in places you might not consider.

A conference theme sets the tone for any event and creates a memorable experience for everyone involved. Here are 19 conference themes for 2025.