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The BTA

The BTA From 30 to 300, delivering events of all sizes for the business travel industry

Event-Led Growth For Dummies

Marketers are being asked to do more, prove more, and deliver more. It’s why so many are shifting to a new approach: Event‑Led Growth (ELG). ELG is more than a tactic—it’s a unified go-to-market (GTM)

Cvent CONNECT 2026 Sponsor and Exhibit

Cvent CONNECT Europe 2026 Sponsor

3 Key Reasons Why Incentive Program Design is Essential to Long-term Success

Summary

Program Design may seem like an irrelevant concept when executing a trip of a lifetime for award winners, but it can have a big impact.

Top Hotels in Toronto for Corporate Meetings and Events

Summary

Find Toronto’s best hotels for meetings, conferences, and corporate events, plus planning tips and venue comparisons.

University of Westminster

UNIVERSITY OF WESTMINSTER Martyn’s Law Readiness at Westminster with Cvent Essentials

Reach Young Event Planners: 5 Amazing Examples

Summary

Coming up with a strategy to reach young event planners is as important as ever. Check out these examples of hotels and brands that do it right.

The More You Know: Your Guide to OnArrival Resources

4 Ways to Use Push Notifications at Your Events

Summary

How do you encourage attendees to actively engage with your event app pre, during and post-event? The answer may be simple: Push Notifications.