Skip to main content

See how Cvent can solve your biggest event challenges.  Watch a 30-minute demo

Main navigation

  • Solutions
    • Solutions div
      • BY EVENT FORMAT
        • In-person
        • Hybrid
        • Virtual
        • Webinars
      • BY EVENT TYPE
        • Conferences
        • Internal events
        • Sales kickoffs
        • Trade shows
        • Networking events
      • BY INDUSTRY
        • Agency
        • Association & non-profit
        • Financial services
        • Higher education
        • Life sciences
      • BY ROLE
        • Event marketer
        • Event planner
        • Travel manager
      • Explore solutions for suppliers and venues
        Get started
  • Products
    • Event Marketing & Management

      Complete solution for virtual, in-person, and hybrid event success

      • Event Marketing & Management Overview
        • PLAN AND PROMOTE
          • Venue Management
          • Registration
          • Content Management
          • Exhibitor Management
        • ATTENDEE ENGAGEMENT
          • Attendee Hub
          • Appointments
          • Mobile Event Apps
          • Check-in & Badging
          • Lead Capture
          • Event Showcase
          • Webinar
        • SPEND AND WORKFLOW
          • Requests & Approvals
          • Event Budgeting
          • Stakeholder Reporting
        • ACTIONABLE INSIGHTS
          • App Marketplace
          • Integrations
          • Surveys & Feedback
          • Engagement Scoring
      • EMM Solutions Buttons
        • Build high-quality webinars with easy-to-use engagement features and production tools.
          Try Cvent Webinar for free
        • Browse and discover over 300,000 venues and vendors for free to create a successful event.
          Start sourcing now
    • Exchange

      Connecting planners and venues for standout events

      • Exchange Overview
        • VENUE & VENDOR SOURCING
          • Cvent Supplier Network
          • Instant Book
          • Vendor Marketplace
        • VENUE DIAGRAMMING
          • Cvent Event Diagramming
        • ROOM BLOCK MANAGEMENT
          • Cvent Passkey
        • CORPORATE HOTEL RATES
          • Cvent Travel
      • Exchange Cards
        • Eliminate manual processes and get time back by automating room block management.
          Learn about Passkey
        • Search destinations, manage bids, determine availability, and quickly build eRFPs.
          Explore Cvent Supplier Network
    • Suppliers & Venues

      Solutions for group and transient business

      • Suppliers & Venues Overview
        • ATTRACT
          • Advertise
          • Prospect
          • Connect In-Person
          • Vendor Marketplace
        • CONVERT
          • Showcase Meeting Space
          • Customize Propsals
          • Capture Instant Bookings
          • Manage RFPs
        • MANAGE
          • Diagram Events
          • Manage Room Blocks
        • IMPROVE
          • Measure Performance
        • CORPORATE TRAVEL
      • SVS Cards
        • Resources and data about the latest hospitality trends and technology.
          Discover hospitality resources
        • Review the latest trends in group business with our monthly webinar series.
          Join the Cvent Source
  • Resources
    • Resources column
      • All resources
      • Blog
      • Case studies
      • Events
      • Podcast
      • Webinars
    • Resources promo column
      • Cvent can power any event and every event
        See all customer stories
  • Support
    • Support Column
      • Cvent Advocates
      • Community
      • Knowledge base
      • Services
      • Training
      • Certifications
    • Support Promo Column
      • 24/7 support from Cvent’s internal experts.
        Let's talk
      • Customer resources for suppliers and venues.
        Learn more
  • Company
    • Company Column
      • About us
      • Careers
      • Contact
      • Diversity & Inclusion
      • Partners
      • Security
    • Company Promo Column
      • Join 4,800+ employees around the world who power our technology.
        See open positions

Utility navigation

  • Request demo
  • Search
  • Find Event Venues
  • Log in

Main Navigation (EN-Mobile)

Solutions

Event Marketing & Management

Back
  • Overview

  • Virtual events

    Engaging, interactive virtual experiences

  • In-person events

    Safe and impactful events of any size

  • Hybrid events

    One event, two experiences™

  • Webinars

    Audience engagement, reimagined

  • Deliver a seamless event experience with Attendee Hub
  • By solution
    • Plan and Promote
    • Attendee Engagement
    • Spend and Workflow
    • Actionable Insights
  • By role
    • Event planner
    • Marketer
    • Travel manager
  • By industry
    • Association
    • Corporation
    • Financial services
    • Government
    • Higher education
    • Life sciences
    • Non-profit
    • Planning agency

Exchange

Back
  • Overview

  • Venue Sourcing

    Find the perfect venue for your event

  • Room Block Management

    Save time, eliminate the back-and-forth

  • Corporate Hotel Rates

    Manage a preferred hotel program like a pro

  • Venue Diagramming

    Design safe floor plans with ease

  • Learn how to source safely
  • By role
    • Event planner
    • Marketer
  • By event type
    • Conferences
    • Enterprise
    • Hybrid
    • Trade show program
    • Virtual
  • By industry
    • Association
    • Corporation
    • FInancial services
    • Government
    • Higher education
    • Life sciences
    • Non-profit
    • Planning agency

Suppliers & Venues

Back
  • Overview

  • Attract

    Market to thousands of event planners

  • Convert

    Manage your leads to win new business

  • Manage

    Run your events more profitably

  • Improve

    Attract more business travelers

  • Corporate Travel

    Grow your corporate travel business

  • Start growing group and transient business
  • By role
    • General management
    • Hotel operator
    • Hotel owner
    • Marketing
    • Revenue management
    • Sales
  • By organization
    • Destination marketing organization
    • Event venue
    • Hotel management company
    • Hotel ownership group
    • Hotel property
All products
List
  • About us
  • Careers
  • Case studies
  • Community
  • Integrations
  • Investor relations
  • Partners
  • Privacy & security
  • Resources
Buttons
  • Find a venue
  • Login

Breadcrumb

  1. Case Studies
Thumbnail
Allegis Group Logo

Allegis Group

Proving the financial value of events to exceed executive expectations.
Download Case Study
732

events managed in one year

300

registration sites built per year

100%

compliance in SMM process

Managing Executive Expectations

Allegis Group is an international staffing and services company consisting of eight operating companies. Working directly with presidents and CFO’s of these organizations, the meetings team has a unique responsibility to provide clear insights into their meeting spend, budgetary compliance, and the value of events overall.

The team at Allegis Group needed a way to effectively manage the meeting request process for the organization. “We’re in the Finance world, which is very unique for meeting planners,” explains Meeting Planner Melissa McGowen. “We have a lot of pressure being able to talk about our budgets and what we’re spending, really being the guiders for the CFO’s and presidents. We need to be able to show them the value of our team.” The meetings team needed to better capture all meetings, trainings, and incentive programs for increased executive visibility.

The team originally used Excel to track their spend, doing a line-by-line audit to ensure financial accuracy. Melissa notes, “When I started, we were using Cvent for our fee sourcing, awarding, and registration. We kept having leaders and CFO’s reach out to ask what our budget spend was. We were having to ramble through Excel documents to figure it out.” They had no way to show total spend by Operating Company, year, or any other financial lens. “We were really having to think, how are we going to show them our financial input for year over year comparison?” she recalls. Melissa’s team knew they needed a technology solution to reduce their workload and meet executive expectations.

“Being in my role, never did I think I’d be sitting in a room with the CFO. I’m able to show him what I’ve created with the financial dashboard and what else I want to bring to the table.”

Melissa McGowen, Meeting Planner

Building a Tech Stack for Financial Success

Using Cvent’s Event Management solution, they built over 300 registration sites in 2017. In addition, the team adopted new Cvent technology to capture accurate spend and provide on-demand reports. “When we attended Cvent CONNECT in 2014, we decided to adopt the Budget Module. It’s the best thing we’ve ever done,” Melissa says. Working with Cvent and a dedicated financial analyst, the team created a Meetings Dashboard. They captured budgets for all 732 events sourced, ensuring 100% accuracy in the SMM process. The dashboard effectively captured all spend by Operating Company, top ten vendors, cost savings, average room rate, and comparison to the previous year.

“It gives us the ability to present a financial dashboard to the stakeholders, as well as show year over year comparison for each program,” Melissa notes. The team was even able to catch an impressive $70,000 error because of their use of Cvent. She adds, “We saved a lot of time using the Budget Module. Every personality for every stakeholder is different. If needed, you can go right back into Cvent and pull the report. It takes five minutes, but to them, you look like a hero.”

Integrating Travel with Concur

Melissa’s team also used a Concur integration to help manage requirements for their Travel team. “Integration is a huge part of our world,” explains Melissa. “We have to make sure it all works efficiently so we can do our jobs. When we upload attendees to an event, it’s very easy that at the end, they’re able to click ‘book flights’ and get directed into Concur.” The added time savings have benefited both departments. “We have a great relationship with our Travel team by using Cvent. It makes it a very seamless process,” Melissa adds.

“We saved a lot of time using the Budget Module. Every personality for every stakeholder is different. If needed, you can go right back into Cvent and pull the report. It takes five minutes, but to them, you look like a hero.”

Melissa McGowen, Meeting Planner

Showcasing Success at the Executive Level

Melissa’s team has experienced newfound success in meeting, and even exceeding, the expectations of the executive teams. “We’ve been able to have a lot of presence with the stakeholders, especially CFO’s and presidents,” Melissa notes. Her team’s unexpected success has helped increase her visibility within the organization. “Being in my role, never did I think I’d be sitting in a room with the CFO. I’m able to show him what I’ve created with the financial dashboard and what else I want to bring to the table.”

This success has also expanded her team’s role in the organization. As Cvent experts, they have become a financial lynchpin for ensuring fiscal clarity and budgetary compliance in the meetings and events space. “Ever since we created the financial dashboard for the stakeholders, they definitely want to keep seeing more and more,” she says. “We’ve had a lot of support from Cvent, being able to create what we need to meet the expectations of the CFO’s.”


Become the Next Cvent Success Story.

Demo our solutions today to transform your meetings and events.

About the Company
Founded in 1983, Allegis Group is an international staffing and services company consisting of eight operating companies. With over 15,000 employees worldwide, they are headquartered in Hanover, Maryland.
Cvent logo

Social menu

  • Cvent on Facebook
  • Cvent on Twitter
  • Cvent on LinkedIn
  • Cvent on YouTube
  • Cvent on Instagram

Footer

  • Sales
    • Request a demo
    • Pricing
    • Contact us
    • 866.318.4358
  • About
    • Awards
    • Careers
    • Investor relations
    • Management team
    • Newsroom
    • Partners
  • Popular products
    • Event registration
    • Mobile apps
    • Attendee Hub web
    • Check-in & badging
    • Webinar platform
    • Venue sourcing
    • All products
  • Free resources
    • Blog
    • Case studies
    • Events
    • Watch webinars
    • Find event venues
    • Best event venues
    • Find wedding venues
  • Support
    • Contact support
    • Community
    • Developer Hub
    • Knowledge Base
    • Security
    • Training
    • Log in to Cvent
  • For suppliers & venues
    • Attract
    • Convert
    • Manage
    • Improve
    • Corporate Travel

Copyright 2023 Cvent Inc. All rights reserved.   LEGAL | PRIVACY POLICY  |  ACCESSIBILITY STATEMENT  |  TERMS OF USE  |  YOUR PRIVACY CHOICES

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply

 

TRUSTe   TRUSTe
  • United Kingdom (English)
  • Australia (English)
  • Singapore (English)
  • UAE (English)
  • Deutschland (Deutsch)
  • India (English)
US (English)
Reset redirect preference
Clear redirect preference