Cornell University
Cornell University’s Dairy Management Group in the Department of Animal Science runs an outreach program for the entire New York State dairy industry, which accounts for almost $3 billion of New York State’s farm cash receipts. As part of its outreach efforts, the department is responsible for implementing initiatives that keep the dairy and livestock community aware of the latest research in animal breeding, nutrition, and reproduction and nutrition management.
Problem
The Animal Science Department holds several events to engage New York State farmers, ranging from small seminars to large conferences. In addition to events, the department sells software licenses worldwide and fundraises for its undergraduate Dairy Fellows program. With all these initiatives underway, department members began to struggle with their data management and event registration processes.
For example, only 14% of the total registrants used the online registration option (while the rest mailed in their registrations and payments), meaning Heather Darrow had to spend time manually recording both online and paper registrations back in their Access Database. Furthermore, because so many invitees chose to mail checks rather than pay online, the events team had process deposits with the University twice a week with 15-20 checks each. The Dairy Management Group was ready to modernize its archaic process.
What They Wanted:
- A turnkey event management platform
- Online, automated event registration
- Increased sponsorship and donations
The Solution: One Platform as the “End All Be All”
Event Management
With Cvent’s event management platform, the group now uses a single system to manage events. Instead of only sending mailings with instructions on how to register, Darrow sends attendees an email invitation linking them directly to the event website where they can register and pay. All event registration information is automatically stored in Cvent’s contact database and payments are automatically deposited into the University’s account.
In addition to streamlining the event management process, Darrow found that Cvent could simplify all of the department’s outreach efforts. With the platform, applicants can apply online for Cornell’s Dairy Acceleration program, donors can make a donation with one click, and Darrow can distribute and track the department’s software licenses
View Event Management Features
The Future
Centralized Contact Database
Cvent’s all-in-one event management platform is the solution Cornell’s Dairy Management Group in the Department of Animal Science needed. Instead of only sending mailings with instructions on how to register, Darrow sends attendees an email invitation linking them directly to the event website where they can register and pay. All event registration information is automatically stored in Cvent’s contact database and payments are automatically deposited into the University’s account.
Online Management Solutions
Moreover, applicants can apply online for Cornell’s Dairy Acceleration program via Cvent. Donors can make a donation with one click, and Darrow can distribute and track the department’s software licenses. Even the renewal process has improved with the use of automated membership alerts for the Dairy Profit Monitor program.
With a centralized contact database, and the ability to manage registrations, donations and software licensing online, the Cornell team is prepared to take on any new initiative that comes its way.
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