EVA

Searching for a seamless solution to enhance client events

 

A man giving a presentation at a conference with an audience in front of him.

Geneva-based EVA is a global events management company, offering strategic guidance and creative support to a wide range of businesses, governments, and international organisations across industries. 

Founder and CEO, Carolina de Jong, launched EVA in 2019. Today, the company manages events of all formats and sizes, ranging from small, one-day workshops to multi-day conventions for over 3,000 participants. 

The challenge: Finding technology that addresses the full event process

Carolina discovered Cvent when her largest client asked her to investigate technology that offered a more holistic event management approach.

“The challenge they’d always had with the platforms and tools entering the market was that they were tailored towards solving individual problems rather than addressing the full event process,” Carolina explains. 

“You could send out personalised invitations, but you’d still have to manually update the CRM system, build an event website and do the registration management. It was still so time-consuming, so we wanted to know if there was a better way.”

Her client’s priority was a single platform that would seamlessly integrate with Salesforce, which led Carolina and the company's Head of Data, Adeline Gnecchi, to Cvent. 

“The Salesforce integration was a huge selling point for our client. The Salesforce connector means that once you upload the invitation list, the information is automatically shared with the CRM so that duplicates can be filtered out or information amended.” Carolina de Jong, Founder and CEO, EVA Global Events

Salesforce and Cvent logos, blue and green color, and a blue cloud in the center.
A screenshot of a phone with insights and a website with session feedback and average ratings.

A one-stop solution that benefits all EVA’s event clients

Today, Carolina recommends Cvent as the ‘go-to’ event management platform. EVA uses Attendee Hub, Registration, OnArrival Premium and Salesforce integration across a raft of different clients and event formats.

For Carolina, two of the biggest benefits of using Cvent are that, depending on the needs, only limited technical expertise is required, and support is always on hand. 

She says: “The customer support service is super accessible, whether it’s over the phone, by email or via the platform itself. These days, there’s less and less access to actual human customer service, so having that support team available is invaluable.”

Unearthing data-driven insights for better agenda building

Another key area for Carolina is being able to use the Cvent platform to unearth valuable insights and measure engagement, which helps her clients evolve their programmes and agendas. 

“Everything from invitation open rates, app downloads and in-person badge scans, through to how many people have logged on to view a live session or watched a piece of on-demand content is available to you,” she says. “Our clients can see what topics were of interest and which themes were engaged with most, which helps them to shape agendas and trends for the following year.

The benefits of a seamless attendee arrival

Carolina also praises Cvent’s OnArrival solution for eliminating long check-in queues, misspelt guest names, and uncollected badges. 

“The attendees arrive, enter their names on an iPad or kiosk, and their badge is delivered in seconds. Having badges laid out on a table, which may or may not get collected, is not only a waste, but it shows other attendees which of their peers haven’t turned up, which is a potential privacy issue,” she says.

By integrating all event management needs into a single system, EVA has been able to not only increase efficiency in general event management processes but also save its clients money on hiring additional third-party suppliers.

A single event management platform where everything is in one place also provides more collaborative control, so less room for human errors. 

“Our clients always come back to us to say they want to use Cvent again and again. The client we originally sourced it for is now using the platform for their smaller meetings and events too,” says Carolina.

Quick and seamless check-in at the conference registration desk with a smiling emoji in the foreground.

Elevating client events with Cvent

EVA’s ambitions are to grow into North America, Europe, the Middle East and Asia. Every day Carolina speaks with companies that would benefit from having a single event management platform that can integrate with different CRMs, provide seamless check-in and attendee engagement data, plus offer great customer support as well as a range of tools to enhance and personalise the attendee experience. 

With Cvent on her side, everything is possible. 

Products used
A man stands in front of a group of people in a conference room at EVA Global Events.

GOALS

  • To find a single end-to-end events platform to become more efficient and cut costs

APPROACH

  • Adopt a number of Cvent solutions across multiple clients including Attendee Hub, Registration, OnArrival Premium and Salesforce integration
  • Partner with Cvent for easily accessible technical support
  • Avoid human errors with standardised tech processes

RESULTS

  • Improved efficiency for marketers
  • Saved money on hiring third-party providers
  • Able to provide a more personalised experience for attendees

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