PCMA APAC

BACKGROUND
GOALS
APPROACH
RESULTS
LOOKING FORWARD
PRODUCTS USED

Get a demo

Upto 40%

Time Saved

93%

Check-in Rate

161

Event App Downloads

BACKGROUND

PCMA APAC set out to deliver their premier ‘The Business of Events 2025’ conference—a multi-day programme held at Marina Bay Sands, Singapore, uniting 300+ business event professionals from across the globe. This flagship event featured plenary sessions, concurrent breakout rooms, and extensive networking, all designed to inspire, educate, and connect the business events community. Recognising the increasing expectations of in-person event experiences, PCMA APAC was committed to providing a modern, frictionless journey for its attendees, sponsors, and partners.

GOALS

Delivering seamless, modern experiences under pressure

PCMA APAC’s main objectives for The Business of Events 2025 were:

Enable swift and effortless onsite registration, minimising queues and manual processes for a positive first impression.
Create a centralised event ecosystem for attendees, sponsors, and vendors, including access to personalised schedules, networking, real-time updates, and live Q&A—all via a user-friendly mobile platform.
Simplify backend operations for organisers, incorporating reporting and session management.
Execute all of the above within a challenging two-month timeline.

APPROACH

Selecting a trusted global event tech partner

PCMA APAC decided to partner with Cvent to support their conference’s technology needs. They chose Cvent for its global reputation for reliability, robust security, and proven onsite and mobile solutions.

To ensure smooth execution and delivery of their event, PCMA APAC leveraged:

OnArrival Premium with Event in a Box for instant, on-demand badge printing and seamless attendee check-in.
Attendee Hub mobile app for centralised access to agendas, session sign-ups, messaging, sponsor engagement, live Q&A, and event media galleries.
Cvent Client Services’ Event Build for expert-led onboarding, event configuration, and responsive support—critical in ramping up within the tight window.

Accelerated onboarding and hands-on support

Once Cvent was confirmed as a partner, onboarding and training began immediately. “We received the onboarding emails and the relevant contacts right away,” shares Community & Operations Associate, Roni Mariano. Cvent consultants guided PCMA step-by-step, providing both structured training and responsive guidance, helping first-time users master the platform efficiently—even across time zones.

RESULTS

No queues, maximum engagement

PCMA APAC’s use of OnArrival transformed attendee registration, eliminating long waits and manual errors. Instant badge printing and QR code-based entry meant delegates could focus on the event—not on lines.

A centralised, intuitive experience

Through Attendee Hub, participants accessed and personalised their agendas, networked with peers, joined live Q&A, and viewed event photos all via one mobile app. Exhibitors could edit and showcase their profiles in the app, benefiting from prime home screen placements.

Real-time badge scanning and attendance data helped the PCMA team adapt and share session participation insights instantly. Sponsors and partners gained increased visibility, while vendors used the app to showcase their services. For example, Wordly offered live translation of the sessions, and ERA Moment provided a photo album, both accessible to attendees via the app.

Streamlined operations

Cvent enabled PCMA APAC cut down manual efforts, saving the team up to 30–40% of the time spent on backend operations compared to previous years.

LOOKING FORWARD

A true partnership

PCMA APAC has only good things to say about Cvent’s seamless approach. “If I were to describe Cvent in one word, it would be ‘seamless’… Allowing us to focus on delivering value to our attendees,” says Faith Cheong Michaels, Manager, Business Development and Partnerships, APAC, adding, “Cvent helps organise everything in one place, so we can stop worrying about tech and focus more on strategic event goals.” Roni Mariano concludes by saying, “For the user, it’s a good experience—everything is housed in one app, easy to navigate, and intuitive to modify. Even as new users, we found it quite simple.”