SINGAPORE INTERNATIONAL CHAMBER OF COMMERCE

Discover how SICC automated and optimised their registration process using Cvent.

SICC watermark over a colorful sketch of the city's skyline.
250+

Events Supported

12k+

Registrations Processed

BACKGROUND

Singapore International Chamber of Commerce (SICC) was founded in 1837 with the purpose of helping businesses and Singapore thrive. Its diverse membership creates an inclusive, silo-free ecosystem where members connect, collaborate, engage, learn, share and succeed together. The Chamber showcases a balanced mix of members, with 50% being Singaporean-owned businesses and 50% foreign-owned. Additionally, half of the members are large organisations, including multinationals, while the other half comprises medium-sized, small, and start-up companies from various sectors of the economy.

The SICC ecosystem actively promotes anti-ageism in both the workforce and society to foster commercial and social success. The Chamber also advocates for a positive workplace culture where employers and employees co-create and sustain workplaces in which both foreign and local talent can be integrated, developed, and empowered to achieve their full potential.

A screenshot of a registration logic editing tool with the question text field highlighted.

GOALS

Streamlining the registration process

SICC organises over 45 to 50 events annually, providing a platform for members to network, collaborate, and stay informed about industry trends. Managing event registrations for such a diverse membership base presented unique challenges. The primary goals for SICC were:

  • Streamline the event registration process for both corporate and individual members.
  • Reduce manual administrative tasks associated with registration and payment processing.
  • Ensure accurate member verification to provide appropriate membership rates.

APPROACH

An efficient registration solution

Before implementing Cvent, SICC relied on a manual registration process. Members had to email their registration requests, and the administrative team would create invoices and handle payments individually. This process was time-consuming and prone to errors.

Evelyn Yeo, the Senior Manager for Marketing and Events at SICC, explains, "Previously, our admin exec had to manually register attendees and send invoices. It was a lot of back-and-forth communication, and we needed a more efficient system."

In 2019, SICC adopted Cvent's registration solution to automate and streamline their event registration process. The key features that attracted SICC to Cvent included:

  • Automated member verification through corporate email domains.
  • Customisable registration forms to differentiate between corporate and individual members.
  • Real-time reporting and analytics.
Analyze and measure the success of your event with event analytics dashboard.

RESULTS

Optimising event operations

Implementing Cvent's registration solution significantly improved SICC's event management process. The results were evident in several areas:

  • Efficiency: The automated registration process saved considerable time. Evelyn notes, "With Cvent, I can set up a registration website within 2 to 3 hours, which would have taken a lot more if I was doing it manually."
  • Secure Member Registration: The system's unique capability to recognise corporate email domains and individual member emails, while simultaneously restricting non-members by identifying unregistered email IDs, ensured that members received the correct registration rates. "Cvent's automated email domain recognition helped us avoid manual verification and errors, ensuring everything was secure," Evelyn noted.
  • Reduced Manual Work: The need for manual intervention was minimised, allowing the team to focus on other critical tasks. Evelyn shared, "Our team can now concentrate on creating valuable event content rather than managing registrations."
  • Improved Reporting: Real-time reporting features provided accurate insights into registration numbers, revenue, and attendee demographics. "We have better visibility into our event performance and can make data-driven decisions," says Evelyn.

LOOKING FORWARD

In conclusion, Cvent's registration solution has transformed SICC's event management process, making it more efficient, accurate, and data driven. Their experience with Cvent demonstrates the value of adopting advanced event technology to support the needs of a diverse and dynamic membership base. SICC plans to continue leveraging Cvent's registration solution to optimise their event management capabilities.

PRODUCTS USED

Smiling woman wearing eyeglasses sitting at a computer with the SICC logo on a blue background.

GOALS

  • Simplify event registration for all members
  • Minimise manual admin tasks for registration and payments
  • Verify member status for accurate rates

APPROACH

  • Customise registration forms
  • Automate registration, member verification, and payment processing
  • Generate real-time reporting and analytics

RESULTS

  • 250+ Events Supported
  • 12k+ Registrations Processed
  • Significant time savings 
  • Captured accurate insights through real-time reporting 

PRODUCTS USED

Power every event with Cvent