W.L. Gore & Associates
Supporting a powerful brand experience with industry-leading digital technology.
annual divisions events managed
mobile app adoption rate
W.L. Gore & Associates is a global organization divided into three distinct divisions. The Medical Products Division engineers devices that treat a range of cardiovascular, bariatric, hernia, and other health conditions. The global division events team manages event goals, budget, objectives, and marketing strategies for more than 500 annual events, ranging from large trade shows to exclusive division dinners.
Eliminating Problematic Processes
Prior to utilizing event technology, the team relied on manual processes. “Before Cvent, the program didn’t really have a capability to send out emails or keep the budget items in order,” notes Nicole Lopeman, Event Manager. To support their organization’s new brand rollout, the team developed a corresponding event strategy for a selection of internal meetings. Held in the US, Austria, and Shanghai, these events brought together 1,200 global leaders for an exceptional onsite experience.
Adopting Cvent helped the division meet executive expectations while scaling their global program. Using Cvent’s Event Marketing and Management platform for registration created a host of efficiencies that helped ensure a unified brand across events. Parked reports give stakeholders in different departments a single source of truth, allowing them to view attendee status, hotel requests, and air actuals at any time. Self-registration created valuable time savings for both registrants and administrators. Perhaps most importantly, using a single point solution created an ease of dataflow across the division. “Having all of our information and our data stored in one system, including budgets, surveys, and other such things, means we have one place to house everything now,” says Kelsey Denham, Event Manager.