InterContinental Vienna, one of Vienna's premier luxury hotels, has successfully leveraged Cvent technology to overcome modern challenges and drive MICE (Meetings, Incentives, Conferences, and Exhibitions) business. 60-70% of the hotel's meetings and events business comes through Cvent. The hotel uses various Cvent tools to enhance its visibility, streamline operations, and secure more MICE bookings. The Cvent Supplier Network (CSN) helps InterContinental Vienna get in front of a larger audience of event planners, both domestically and internationally. Cvent Passkey makes managing room blocks more efficient and improves the guest experience. Planner Navigator helps the sales team understand planner behavior and target planners requesting venues in Vienna, allowing for proactive outreach. Discover how InterContinental Vienna uses Cvent's versatile tools to expand their reach, streamline workflows, and provide an outstanding client experience. Download the full case study now for valuable insights and to learn how to leverage Cvent's technology for success in the competitive hospitality market.
CHALLENGE
A luxury hotel in a European capital sets ambitious goals to win more MICE business, manage leads efficiently, and improve planner engagement.
SOLUTIONS
Cvent technology increases venue visibility and lead generation, improves the sourcing process for planners, and designs a more efficient booking process for group room blocks.
RESULTS
Stronger MICE performance, increased efficiency, and higher revenue and upsell opportunities mean more success for a luxury property.
