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  1. Case Studies

MADRID MARRIOTT AUDITORIUM HOTEL & CONFERENCE CENTER

Saving time while building international notoriety with Cvent technology

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Video
 
100%

Response rate

11%

Conversion rate

78%

YOY increase in new planners sending RFPs

Madrid Marriott Auditorium Hotel & Conference Center saved time for both the hotel and its clients while building international recognition with Cvent technology. With a theater-style auditorium that can hold up to 2,000 people and 56 meeting rooms, this hotel is a top choice for Europe's largest conferences. However, in a time where event planners are under pressure to plan events quickly, the hotel recognized the need to streamline the process for clients. By leveraging Cvent technology, the hotel improved its marketing, sales, and operations with impressive results. In 2023 alone, the hotel saw an 83% increase in awarded RFP value, a 115% increase in awarded room nights, and a 10% increase in RFP market share. Download the case study to learn how Cvent helped Madrid Marriott Auditorium Hotel & Conference Center achieve these remarkable outcomes and cultivate lasting relationships with clients.

 
 
 

Cvent is helping us to create relationships with clients and agencies in the end because it makes it really easy for them to find out all the information needed to source and manage the event. Planners can find us; they can see all our offers and our possibilities. It definitely helps us to save time on both sides.

Ana Montejano Pastor
International Sales Director
Products used:
CSN Advertising
Grow your group business
CSN Business Intelligence
Transform your business
Madrid Marriott Auditorium Hotel and Conference Center, a modern building with glass windows and a blue sky.

CHALLENGE

Keeping up with the competition and catering to struggling event planners

SOLUTION

Using Cvent technology to improve operations and make planners' lives easier

RESULTS

Building notoriety while making smarter decisions

Download case study
Savoy Hotel London, an architectural marvel, features flags, lush landscaping, and a vibrant ambiance.

A historic hotel rises to the challenge of designing modern meetings with Cvent technology

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InterContinental Hotel lobby with chairs, tables, and chandeliers, showcasing a luxurious and elegant ambiance.

Using Cvent technology to win new MICE business and increase efficiency

Read case study
Crowne Plaza Padova hotel building with modern architecture, greenery, and blue sky background.

Establishing a hotel as an international MICE player

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