PEARSON TECHNOLOGY

Transforming AV production business growth with advertising on Reposite

12x

ROI on advertising

$27K

Average RFP value

INTRODUCTION

Event planners are seeking more unique venues, streamlined technology, and personalized partnerships, which present audiovisual (AV) production companies with both new challenges and unprecedented opportunities. According to the 2026 Cvent Planner Sourcing Report, the primary metric that event professionals use to measure success is attendee engagement. To that end, 93% of planners work with AV and production vendors at least occasionally. 

Pearson Technology, a boutique AV production company, exemplifies this transformation. Stuart Danneman, Executive Director of New Business Development at Pearson Technology, leads a team known for its exceptional retention rate and relationship-focused approach. Pearson had done little formal marketing until very recently due to the depth of connection and commitment to personalization. Their story is a testament to how leveraging the right technology—in this case, the Cvent Vendor Marketplace, Powered by Reposite—can accelerate business growth, expand market reach, and secure high-value partnerships in a competitive market.

CHALLENGE

Breaking through without traditional marketing

Pearson Technology built its reputation on delivering high-quality AV production services across the U.S. and internationally. With a strong customer retention rate, their growth had traditionally been driven by word of mouth and long-term client relationships. "We really haven't done much marketing, but we have a 95% retention rate with our customers. We provide audiovisual services and production services for associations, corporations, and anything you can think of, all over the world," says Stuart. 

Despite these strengths, the company faced a significant hurdle: limited visibility beyond its existing network. As industry trends shifted toward unique venues and digital-first sourcing, Pearson needed a way to connect with new clients efficiently. While the business knows who its target market is, it has limited options for direct advertising to those event professionals. Quick turnaround times and an increase in expectations for event planners meant that AV providers who could not be easily discovered online risked being excluded from high-value RFPs and emerging opportunities.

Industry data reinforces this challenge. Nearly half (49%) of North American event planners are now turning to unique venues and digital solutions to enhance the attendee experience and control costs, a significant rise from 17% in 2023. Planners expect more personalized service, rapid RFP responses, and seamless technology integration.

SOLUTION

Cvent Vendor Marketplace, Powered by Reposite, provides opportunities for discovery and seamless sourcing

Recognizing these shifts, Pearson Technology turned to the Cvent Vendor Marketplace, Powered by Reposite, to transform its outreach. Reposite is an AI-powered vendor and supplier sourcing platform designed to match event professionals with the right suppliers based on geography, group size, event dates, and specific requirements. 

Reposite was just the perfect place for us to be. The relationship has been incredible. We’ve solidified and forged a great working relationship with Reposite and new clients.

Stuart Danneman
Executive Director of New Business Development

With Reposite, Pearson Technology could:

  • Instantly access a vast network of qualified leads and RFPs from event planners worldwide.
  • Choose which events and RFPs to pursue, ensuring alignment with their core competencies and capacity.
  • Present detailed, tailored proposals using Reposite’s robust RFP tools, leveraging digital profiles and AI-matched opportunities.
  • Advertise a wide spectrum of services—including AV production, content and scenic design, digital solutions, and overall experience design—to a highly targeted audience.
Reposite sourcing screen and image of a stage with screens

For example, Pearson Technology received an RFP from Convene Ops for a three-day conference with several hundred attendees. It was the first time this Swiss company planned to hold an event in the United States, and they sent a request through the Reposite platform for an AV vendor. “We put a proposal in because it was the perfect fit,” said Stuart. “It’s right in our wheelhouse of the type of events we do. We returned with a forward-thinking scenic design approach that met all their needs. We are working on another event next month, and there will be more to come. I don’t think Sara and Convene Ops would have ever found Pearson Technology if not for Reposite.” 

RESULTS

Measurable ROI, quality leads, and scalable growth with Cvent Vendor Marketplace

The impact of the Cvent Vendor Marketplace, Powered by Reposite, on Pearson Technology’s business is clear and quantifiable:

  • 12x ROI: "Our ROI is at about 12 times our investment so far. I easily see that doubling, if not tripling, in the near future," Stuart reports.
  • High-Quality Leads: The average budget of RFPs Pearson Technology bids on is $27,000, and the platform’s AI ensures that leads are a strong fit for their capabilities.
  • Expanded Service Offerings: "The platform has enabled us to expand on our offerings, because no two meeting planners are alike. Everyone's looking for something different, something new and exciting, and it's our job to bring that to them," Stuart shares.
  • Repeat Business and Long-Term Relationships: The platform not only helped Pearson win significant new business but also facilitated ongoing, repeat engagements—turning one-off projects into lasting partnerships.
  • Efficiency and Choice: "One of the best things about Reposite as a whole is that we get to pick which events we want to bid on and maybe pass on. Not every event's going to be a perfect fit for every company."

Our business is built on strong relationships. It's word of mouth. We hadn't done much marketing until recently. Reposite is tailored toward our industry. On other platforms, you could end up with requests for things we don’t do. This zooms in on our industry.

Stuart Danneman
Executive Director of New Business Development

BEST PRACTICES

Relationship-driven success, powered by technology

Pearson Technology’s journey demonstrates that even the most relationship-focused businesses can benefit from embracing digital innovation. By leveraging the Cvent Vendor Marketplace, Powered by Reposite, they have expanded their reach, improved efficiency, and driven measurable ROI—without sacrificing their boutique approach. Their story serves as a blueprint for AV production companies and other event suppliers navigating an evolving industry landscape.

A blue and black square with a letter B in the middle of it on a black background.
  • Digital sourcing platforms, such as the Cvent Vendor Marketplace, Powered by Reposite, are crucial for growth in today’s AV and event services market. 
A blue star with a black center and a black line above it on a black background.
  • AI delivers not just leads, but quality leads—driving higher ROI and repeat business.
A meeting team monitor with a purple and blue icon on a black background.
  • Personalization and unique experiences are in high demand; technology helps suppliers deliver both at scale.
Business deal handshake blue purple illustration, symbolizing partnership and agreement in a corporate setting.
  • Even businesses built on relationships can accelerate growth and efficiency with the right event sourcing partner.
Product used:
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PEARSON TECHNOLOGY

  • AV Production
  • Creative Direction
  • Sound, lighting, and video

CHALLENGE

  • Strong reputation and global delivery but limited visibility
  • Industry shifts toward unique venues and digital-first sourcing increased the need for online discoverability, rapid RFP responses, and seamless tech integration

SOLUTION

  • Adopting the Cvent Vendor Marketplace, Powered by Reposite, as a preferred sourcing and advertising platform
  • Gained access to a broad network of qualified leads/RFPs
  • Advertising a full spectrum of services—AV production, content and scenic design, digital solutions, and experience design—to a highly targeted audience.

RESULTS

  • 12x ROI
  • Expand offerings and deliver more personalized, innovative experiences at scale
  • Selecting which events to bid on, fostering repeat business and long-term partnerships