INTRODUCTION
Event planners are seeking more unique venues, streamlined technology, and personalized partnerships, which present audiovisual (AV) production companies with both new challenges and unprecedented opportunities. According to the 2026 Cvent Planner Sourcing Report, the primary metric that event professionals use to measure success is attendee engagement. To that end, 93% of planners work with AV and production vendors at least occasionally.
Pearson Technology, a boutique AV production company, exemplifies this transformation. Stuart Danneman, Executive Director of New Business Development at Pearson Technology, leads a team known for its exceptional retention rate and relationship-focused approach. Pearson had done little formal marketing until very recently due to the depth of connection and commitment to personalization. Their story is a testament to how leveraging the right technology—in this case, the Cvent Vendor Marketplace, Powered by Reposite—can accelerate business growth, expand market reach, and secure high-value partnerships in a competitive market.
CHALLENGE
Breaking through without traditional marketing
Pearson Technology built its reputation on delivering high-quality AV production services across the U.S. and internationally. With a strong customer retention rate, their growth had traditionally been driven by word of mouth and long-term client relationships. "We really haven't done much marketing, but we have a 95% retention rate with our customers. We provide audiovisual services and production services for associations, corporations, and anything you can think of, all over the world," says Stuart.
Industry data reinforces this challenge. Nearly half (49%) of North American event planners are now turning to unique venues and digital solutions to enhance the attendee experience and control costs, a significant rise from 17% in 2023. Planners expect more personalized service, rapid RFP responses, and seamless technology integration.
SOLUTION
Cvent Vendor Marketplace, Powered by Reposite, provides opportunities for discovery and seamless sourcing
Recognizing these shifts, Pearson Technology turned to the Cvent Vendor Marketplace, Powered by Reposite, to transform its outreach. Reposite is an AI-powered vendor and supplier sourcing platform designed to match event professionals with the right suppliers based on geography, group size, event dates, and specific requirements.
Reposite was just the perfect place for us to be. The relationship has been incredible. We’ve solidified and forged a great working relationship with Reposite and new clients.
For example, Pearson Technology received an RFP from Convene Ops for a three-day conference with several hundred attendees. It was the first time this Swiss company planned to hold an event in the United States, and they sent a request through the Reposite platform for an AV vendor. “We put a proposal in because it was the perfect fit,” said Stuart. “It’s right in our wheelhouse of the type of events we do. We returned with a forward-thinking scenic design approach that met all their needs. We are working on another event next month, and there will be more to come. I don’t think Sara and Convene Ops would have ever found Pearson Technology if not for Reposite.”
We advertise on Reposite because it instantly puts us in a vast market and right in front of our potential customers. Our core customers are meeting planners and event producers. The overall quality of the events is excellent, and one of the best things about Reposite as a whole is that we get to pick which events we want to bid on.
RESULTS
Measurable ROI, quality leads, and scalable growth with Cvent Vendor Marketplace
The impact of the Cvent Vendor Marketplace, Powered by Reposite, on Pearson Technology’s business is clear and quantifiable:
Our business is built on strong relationships. It's word of mouth. We hadn't done much marketing until recently. Reposite is tailored toward our industry. On other platforms, you could end up with requests for things we don’t do. This zooms in on our industry.
BEST PRACTICES
Relationship-driven success, powered by technology
Pearson Technology’s journey demonstrates that even the most relationship-focused businesses can benefit from embracing digital innovation. By leveraging the Cvent Vendor Marketplace, Powered by Reposite, they have expanded their reach, improved efficiency, and driven measurable ROI—without sacrificing their boutique approach. Their story serves as a blueprint for AV production companies and other event suppliers navigating an evolving industry landscape.
- Digital sourcing platforms, such as the Cvent Vendor Marketplace, Powered by Reposite, are crucial for growth in today’s AV and event services market.
- AI delivers not just leads, but quality leads—driving higher ROI and repeat business.
- Personalization and unique experiences are in high demand; technology helps suppliers deliver both at scale.
- Even businesses built on relationships can accelerate growth and efficiency with the right event sourcing partner.
PEARSON TECHNOLOGY
- AV Production
- Creative Direction
- Sound, lighting, and video
CHALLENGE
- Strong reputation and global delivery but limited visibility
- Industry shifts toward unique venues and digital-first sourcing increased the need for online discoverability, rapid RFP responses, and seamless tech integration
SOLUTION
- Adopting the Cvent Vendor Marketplace, Powered by Reposite, as a preferred sourcing and advertising platform
- Gained access to a broad network of qualified leads/RFPs
- Advertising a full spectrum of services—AV production, content and scenic design, digital solutions, and experience design—to a highly targeted audience.
RESULTS
- 12x ROI
- Expand offerings and deliver more personalized, innovative experiences at scale
- Selecting which events to bid on, fostering repeat business and long-term partnerships
A new luxury transportation business taps Reposite's planner network
Building connections with event planners through a robust sourcing ecosystem
