2015 Global Event Industry Benchmarks Study
Gain the insights you need to measure the success of your meetings and events.
Never before have event planners and marketers had industry-wide data on which to compare and measure their own meetings and events.
Based on a global survey of more than 2,000 executives, planners, and marketers, this comprehensive study provides benchmarks for all stages of the event lifecycle – planning, marketing, onsite experience and post-event reporting/ROI evaluation.
Whether you plan or market one event or hundreds of events; put together a large conference or an annual gala; have a budget less than $10k or one that’s $5M+, this report will provide you with some insightful information to compare and measure your events.
- Targeted attendance increase vs. average actual attendance increase
- When your peers are opening registration by event type
- The average mobile app download rate for conferences/trade shows
- Top three metrics that respondents use to measure their ROI