Uncovering The Power of Live Events

Are you struggling to prove the impact of your live events? Infusing technology into your event programmes allows you to bridge the gap between offline and online marketing channels.

Join us for a discussion around the tools, technology and techniques which leading companies are using to track the physical footprint from live event activity. When you unlock the treasure trove of insights you're already sitting on, you'll be able to measure your offline marketing channels as tightly as your online marketing channels, and THAT’S how you realise The Power of Live Events.

In this webcast, you will learn:

• 5 ways to use your event data to improve the attendee experience
• The tragedy of the 'ghost attendee' and what you can do about it
• Real life examples of how planners are shaping the attendee journey
• Actionable steps to get started