Cvent and Partner to Automate Meetings and Groups Sales

London, UK, Freiburg im Breisgau, Germany & Tysons, Va. – 1 March 2023 --, a travel technology start-up that automates meeting and group sales processes for conference hotels, today announced an integration partnership with Cvent, a market-leading meetings, events and hospitality technology provider. The new integration will allow users to better automate and manage the Cvent request for proposal (RFP) process, enabling hotels to increase response rates and save time through improved efficiency. A first iteration of the integration is expected to launch in the first half of 2023. customers will be able to automate their response to meeting and group booking requests coming from Cvent, speeding up the booking process by up to 70%. In addition, synchronises the data coming from Cvent with the hotel's PMS and Sales & Catering systems, such as SAP TMS4Hotels, Opera Cloud and many more.  These integrations reduce the risk of errors and allows hotels to save time that would otherwise be spent on manual data entry.

The more than 90,000* event planners around the world who use Cvent to source their group hotels and venues will benefit from increased response rates and faster proposals from any hotel using The integration between Cvent and will show availability and rates for hotel rooms, meeting space, food and beverage, and equipment, helping to address the most common questions planners have.

The first global hotel chain to leverage the integration between Cvent and will be NH Hotel Group, part of Minor Hotels, which operates more than 350 hotels in 33 countries. The goal of NH Hotel Group is to receive all incoming RFPs from Cvent directly into SAP TMS4Hotels through the use of and streamline the currently manual group sales response process.

"We are very excited about the partnership between and Cvent. When it comes to automation and digitisation, the meetings and groups category still lags behind other travel sectors such as corporate and leisure. This partnership addresses that and creates significant benefits for both hotels and event planners through automation, such as increasing response rates, which in turn helps hoteliers drive more revenue", said Felix Undeutsch, Co-Founder of

Commenting on the partnership, Jim Abramson, Cvent's vice president of product management, said: "We're thrilled to announce this integration with, which further digitises and automates the meeting and group RFP process. We are proud to partner with companies like to bring true innovation to our industry and further enhance the collaboration between meeting planners and hotels and venues.”

Fernando Vives, Chief Commercial Officer at NH Hotel Group has declared "We are very happy to participate in this process of technological integration and proud to be the first to take advantage of it, a bet in line with the company's commitment to the development of digitisation and innovation to offer our customers a unique experience".

*As of December 31, 2021

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and 21,000+ customers worldwide as of March 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit

About was founded in October 2019 by four Expedia veterans supported by four additional software developers, each with years of experience at industry leading companies in the technology and events segments. The team has worked together for many years on various travel technology projects to launch software and platform products in different sectors. is provided as "software as a service" with a monthly fee. / hivr solutions GmbH, Gerberau 17, 79098 Freiburg, Germany.

About NH Hotel Group

NH Hotel Group, part of Minor Hotels, is an established multinational hotel operator and a benchmark urban hotel chain in Europe and the Americas, where it runs over 350 hotels. Since 2019, it has been working with Minor Hotels on integrating all of its hotel trademarks under a single corporate umbrella brand with a presence in over 50 countries worldwide. Together they have articulated a portfolio of more than 500 hotels operating under eight brands - Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and Tivoli - which between them provide a broad and diverse spectrum of hotel solutions in touch with the needs and desires of today’s global travellers.

Cautionary Note Regarding Forward-Looking Statements

This press release contains “forward-looking statements” including, but not limited, statements regarding Cvent’s and’s expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including, but not limited to: the risk that the benefits described in this press release are not realised; whether all functions and capabilities discussed in this press release will be available as and when stated; and other factors beyond Cvent’s or’s control. All forward-looking statements are based on information available to Cvent and on and as of the date of this press release, and Cvent and assume no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.