The Value of the Events you Attend
Maximising your ROI at trade shows, conferences and exhibitions
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Trade show and conference attendance play a crucial role in helping to boost a company’s sales pipeline. Yet exhibitors still struggle to capture and follow-up on leads efficiently and miss pivotal opportunities to maximise facetime with prospects onsite – which ultimately means lost revenue.
Cvent surveyed more than 2,000 business event attendees to discover their behaviours and experiences after attending at least one trade show, conference or major business networking event.
The study uncovered the thought processes attendees go through when arranging pre-scheduled appointments and meeting exhibitors as well as their encounters of post-event follow-ups.
Read this report to discover: