Strategic Meetings Management for Dummies, Cvent Special Edition

Get Started on Your SMM Program

Manage meetings systematically

Strategic Meetings Management (SMM) is a systematic way to manage all your organisation’s events, planning processes, preferred vendors, and meetings data. Deploying an SMM programme helps ensure that your meetings and events truly align with overarching strategic goals and the organisational vision.

In this book, you will gain crucial insights about the key components of an SMM programme and how technology plays a critical role in its success. You will find out how to get started with an SMM programme, create a meeting policy, roll it out and track its effectiveness. You will also learn how to scale the programme to a global level, and tailor it for specific industries.

This book reflects the wisdom of experts in the field of Strategic Meetings Management, eager to share with you their knowledge of SMM and enthusiasm for what it can do for your organisation.


Download this ebook to get these powerful insights:

  • Create a meetings strategy
  • Streamline your planning processes
  • Choose the right technology

  • Improve the customer experience

  • Automate measurement and reporting

  • Show a return on investment

  • Deploy your programme globally