Hotel Business Intelligence Overview
Cvent’s MICE and corporate sourcing platforms provide a powerful view of industry activity representing tens of billion dollars of RFP value every year. In 2016, Cvent’s MICE sourcing platforms alone accounted for over $13B worth of opportunities. That data allows us to provide hoteliers and destinations transformative business insights needed to evaluate performance, benchmark against competition, and ultimately win more MICE and Corporate business in a competitive hospitality landscape.
MICE Competitive Set Dashboards
Benchmark Performance Against Competitors
Gaining an edge over your competitors is key to a hotel’s success, so we built Cvent Hospitality Cloud’s MICE Competitive Set Dashboards so hotels understand how MICE demand, response patterns, and awards compare to up to 10 competitors in real-time.
This powerful dashboard transforms MICE business data into real-world insights that enable confident, data-driven decisions.
MICE Enterprise Dashboards
Insights on Portfolio Performance
For enterprise-level and above-property users spanning chains, management companies, and even destinations, relevant and timely business intelligence on all properties within your MICE portfolio can make or break your success.
That’s why Cvent Hospitality Cloud developed Enterprise Dashboards. Enterprise-level hospitality executives get a complete bird’s eye view of their properties’ relative performance so they know where to focus their efforts.
MICE Analytics Consulting
Best Practices for MICE Sales and Marketing
Even the most sophisticated hotel teams struggle to convert data into actionable insights, so we offer custom MICE Analytics Consulting to improve your RFP success rates and increase conversion.
Our team of experienced hospitality experts can sit with your team to understand the health of your hotel’s MICE business, find areas of improvement, and to train you on best practices we see from other hotels in your comp set.
Free Reporting Tools
Reports on Proposal Statuses, Rates, and More
Cvent Hospitality Cloud marketing packages come with a host of free reporting tools out-of-the box so you can make the most of your exposure on Cvent’s sourcing networks. Whether you need to check in on statuses of your proposals, audit rate history, or perform many other basic reporting functions, Cvent Hospitality Cloud will get you started right.
Insights on Room Block Pickup and Upsell Marketing
While Passkey offers industry-leading solutions for managing and upselling existing MICE demand, it also gives you and your planner customers the intelligence to better manage MICE bookings. Online event dashboards give both planners and hotel staff live data on block pick-up, pace, room lists, and other critical event information.
Corporate Travel Business Analytics
Corporate transient travel is a highly competitive market that requires you stay competitive positioned. The Business Intelligence module in Cvent Business Transient (formerly Lanyon) helps you know how your rates and amenities compare to the competition so you have every opportunity to grow your transient business.