February 04, 2020
By Ashima Jain

With technology disrupting the hospitality industry, it becomes imperative for hoteliers or event venue managers to be aware of the newest developments and the industrial know-how. And, what better way than attending events, conferences and tradeshows which not only provide a great platform for networking but also for staying on top of the latest trends that define the season.

To keep you abreast with the pulse of the industry, we’ve curated a list of tradeshows that every hospitality professional should attend in 2020 in the Asia Pacific region.

1.     Asia Pacific Incentives Meetings Event (AIME)

When: 17 – 19 February 2020

Where: Melbourne, Australia

Venue: Melbourne Convention Exhibition Centre

AIME is the most important and leading trade event for the meetings and event industry in the Asia Pacific region. It brings together a wide range of buyers and exhibitors from across the globe. The trade show is primarily attended by hoteliers, meeting and conference planners, business travel managers and marketing managers that are responsible for the planning of events.

This three-day event will align over 14,000 meetings, matching buyers needs with the destinations and services on offer from over 400 exhibitors. Among exhibitors are mainly hotels, incentive and event agencies, convention centres, event companies and many more. Some of the brand-new exhibitors at this year’s AIME include Fairmont Hotel Singapore, Fukuoka Convention Bureau Japan, Marina Bay Sands, Furama Resort Danang and India Tourism.

2.     NoVacancy

When: 27 – 28 May 2020

Where: Sydney, Australia

Venue: ICC Sydney Exhibition Centre

NoVacancy is the largest annual industry event for those who are part of the hotel and accommodation business across Australia, New Zealand and the Pacific Islands. It provides a platform for hospitality professionals to discuss key issues and trends that often shape the future of hotels. Besides offering networking opportunities, this two-day long event presents ideas and inspiration to modernise and optimise a property, enhance the overall guest experience and maximise revenue profits.

Considering the pace at which the supply is increasing, there’s a need for the hospitality industry to focus on differentiation and innovation to remain on top of the competition and top of mind with event planners.

NoVacancy is the only comprehensive show that provides a solution to the industry challenges and offers expert insights on how to remain competitive in a constantly evolving marketplace. The event is majorly attended by decision-makers and operators from across the hospitality and accommodation landscape.

3.     Incentive Travel & Conventions, Meetings Asia (IT&CMA)

When: 22 – 24 September 2020

Where: Bangkok, Thailand

Venue: Bangkok Convention Centre at CentralWorld Bangkok

Incentive Travel & Conventions, Meetings Asia (IT&CMA) claims to be the only global event with the largest exhibition showcase of Asia-Pacific MICE suppliers. Since its inception in 1993, the event offers its delegates an unparalleled platform to do business, learn and network with industry players from around the globe. Its multi-faceted program engages regional and international industry suppliers and buyers around the interests of valuable MICE niche segments. This annual trade show is primarily attended by hoteliers, planners, influencers and decision-makers of corporate travel functions.

IT&CMA is often known as the biggest double-bill MICE and corporate travel event as it is co-located with CTW Asia-Pacific (CTW APAC). Both these events are organised by TTG Events, a business group of TTG Asia Media.

4.     ITB Asia

When: 21 – 23 October 2020

Where: Marina Bay Sands, Singapore

Venue: Sands Expo and Convention Centre

ITB Asia is a three-day B2B trade show and convention held annually for the travel industry. Much like its parent event ITB Berlin, ITB Asia is designated to become Asia’s leading event for the travel trade industry. It is often hailed as a premier meeting forum where international exhibitors such as hospitality professionals, leading travel companies and emerging small and medium-sized enterprises in the Asia Pacific region meet with MICE planners/organisers, leisure and corporate travel managers from across the globe. The trade show presents a platform for learning and discussing the latest industry trends along with a unique combination of travel products, target groups and networking opportunities.

The convention is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. Among attendees are meeting and event planners, C-level executives, incentive/motivation houses, international associations, professional conference organisers (PCO), travel agents and more.



Ashima Jain

Ashima started her writing career with a startup magazine where she wrote content for all its digital channels. During her journalism days, she has contributed stories for some of the top media houses. She has over 3 years of experience in communications and public relations where she was heavily invested in writing digital content for technology brands. When she takes a break from writing, she loves dancing, listening to music and being a globetrotter.
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