EMC Meetings & Events
Building a long-standing technology partnership to drive client success.
year partnership with Cvent
client events managed in 2019
EMC Meetings & Events is a full-service meetings management company with over twenty years of industry-leading experience in event design and execution. By leveraging event technology to deliver events that inspire, EMC Meetings & Events specializes in promoting client success across meetings and events of all sizes.
A Powerful Push to Eradicate Manual Processes
Since its inception, Jody Wallace, President, CEO, and Founder has worked to push the boundaries of technology use both for her own business and those of her clients. She explains, “I’ve been a true believer that we need to eradicate manual processes and use technology for more efficiency, accuracy, and to improve communication.”
Starting primarily as a venue sourcing company, EMC Meetings & Events quickly evolved to meet the changing needs of their clients. “About three to four years into sourcing for our clients, they wanted more services, including meeting planning, and attendee registration support,” says Jody. At that point, Jody’s team launched additional services to become a full-service meetings management company.
She notes that prior to using Cvent, the team and their clients were using Excel spreadsheets to manage registration. All registration changes had to be handled manually, creating a complicated back-and-forth with attendees. Her team would often work until midnight to manage the thousands of emails from attendees. They also struggled with manually sourcing venues via phone calls and emails, relying on conversations with hotels to negotiate bids and compare rates. The tiresome processes wasted untold hours for the growing business.
She and her team set out to find a technology partner that could not only help facilitate the complicated logistics around meetings and events management, but one who could scale in tandem with her organization.
Finding the Right Event Technology Partner with Cvent
In 2005, Jody decided to attend a local event in New Jersey hosted by a small company called Cvent. She explains, “There was this gentleman named Reggie having luncheons all around the country, and we decided to attend. You can imagine the manual work we were doing, and we knew if we could automate this, it was going to be special. So, we went to his luncheon, met Reggie, and signed up that day.” Fifteen years later, that partnership continues to grow in strength.
As Jody’s team dove head-first into using Cvent, she saw the industry increasingly shift towards automating manual processes. To keep pace with these changes, Jody knew her team needed to embrace new technology solutions as they arose. “It’s been a great opportunity to meet Cvent and really grow up with Cvent as well,” she says. “We started with attendee registration through the Event Management tool. We then moved into venue sourcing with the Cvent Supplier Network, and then the Strategic Meetings Management tool.” By leveraging digital solutions to eliminate these tiresome processes, Jody was able to scale EMC Meetings & Events’ services for clients. By using the Strategic Meetings Management tool, her team is creating an average of 20-22% cost savings for their client’s meetings and events.