At an event, the disengaged attendee is an event planner’s worst enemy. If you’re looking for a way to get attendees to pay attention and participate at your event, gamification could be the perfect way to make sure your attendees are taking part in the proceedings. While gamification isn’t new to the industry, it can be confusing to design, and difficult to find a vendor who has the experience to help integrate it fully into an event. Ways to use gamification at an event range from hardcore competitive or just-for-fun, and it all depends on your particular needs and the desired end goal of gamification. For inspiration, check out of these gamification examples drawn from actual events where they were, or could have been, implemented.
Gamification Example 1: YourMembership and The Magical WorldBy mixing their event theme with gamification, software company YourMembership created a Harry Potter inspired world designed to motivate attendees from the get-go and leave a lasting impression. The attendees were split into teams, and points were kept updated on public leaderboards—one for individual rankings and one for the teams. This helped to create a sense of competition between teams, but also camaraderie between teammates. Attendees could earn points by checking into sessions, visiting various booths and scanning codes, sharing photos, being active on social media, and others.
Takeaways. Gamification for Team Building & Competition
- Teams encourage competition and camaraderie, which promotes in-game activity
- Public leaderboards give attendees insight into what others are doing, which motivates them to action