Fun fact: the average smartphone user looks at their phone 300+ times a day. That' means a lot of social media use. Now some people tend to curse technology for disturbing face to face interactions, but I say don't curse it. The worst thing you can do is ignore technology because, whether you like it or not, it continues to influence the way we do, well, almost everything-- and that includes events.
Instead, I say you hop on the bandwagon and join in the fun and innovation. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage. If you don't, you're going to be left in the dust.
Social media is an easy and free way to market your event, so in reality, it's a no-brainer. Here are my five recommendations for using social media to promote your event.