It’s Sunday morning and you’re checking your News Feed on Facebook. What you think will just be a quick peek into your friends’ social lives, you’re suddenly inundated with pictures and video streams from parties and events you didn’t attend. You immediately feel a dip in your mood. If you’ve never heard of FOMO, I’m sure you’ve felt it at some point in your life – especially if you’re a millennial.
FOMO stands for “fear of missing out” and the epidemic has spread through social media and mobile devices. FOMO has boosted the event industry and increased online engagement, including check-ins and social sharing among attendees. With three out of four millennials spending more money on experiences than tangible items, this has been a blessing for event professionals. But how can meeting planners and marketers tap into FOMO and use it to increase attendance?
Everyone, regardless of age, wants to attend an event that they feel is popular amongst their peers. The goal is to provide your attendees with an event that’s too good not to share with their friends (and hopefully make them a little envious, too). Here are three ways to boost FOMO for your upcoming event: