If it wasn’t posted on Instagram, did it really happen? It's a question that can haunt both venue managers and planners. Hotels can get the ball rolling by elevating their own visual storytelling, both before and during the events at their property. Whether or not your venue has picturesque gardens and endless water or city views, you can find ways to promote your unique amenities and experiences. To attract group business, you of course need to showcase your meeting spaces. But any high-quality, well-staged photography and video of the property goes a long way with planners, since they are looking at the entire guest experience when choosing a venue. Be sure to distribute those visuals on both social media and popular sourcing platforms. Also, don’t forget to leverage newer, more instant features and sites such as Instagram Stories and Snapchat. When it comes to the event itself, offer to create visually appealing experiences. Not only will planners share photos and recommendations with their colleagues, but attendees will also help you reach their networks when they post pictures online.
Learn More About Using Visual Storytelling to Market Your Venue
Watch this video to find out how one hotel leveraged creative visuals on social media to make a big impact, and how you can do the same.
More Tips for Building Your Group Business
From personalization to cybersecurity, hospitality professionals are facing a lot of changing expectations in 2019. For more ways to improve your group experiences, download Cvent’s Eight Great Best Practice Tips and Trends here.