Spectacular New Convention Center Set to Debut in Allen, Texas

Allen, Texas, has always been a great place to hold a meeting or event, and over the years, it has welcomed thousands of groups seeking its small-town charm and metropolitan choices. With a convenient location, great shopping, and more than 250 wonderful restaurants, Allen delivers an exceptional experience for business and leisure travelers alike. Allen’s reputation as the go-to meetings destination in North Texas will be elevated even further by the January opening of the $91 million Watters Creek Convention Center and Delta Hotels by Marriott Dallas Allen, as well as the completion of renovations to two of Allen’s signature business hotels.

Modern Design, Local Inspiration

Watters Creek Convention Center and Delta Hotels by Marriott Dallas Allen has been purpose-built from the ground up to deliver the ideal group experience — no matter whether that group includes 15 or 1,500 people. The facility offers more than 90,000 square feet of flexible convention, ballroom, and meeting space connected to 300 stunning guest rooms and suites. Envisioned to reflect Allen’s vibrant urban environs, the conference center blends rustic design materials and a curated art collection with state-of-the-art technologies and connectivity. Your attendees will enjoy complimentary high-speed Wi-Fi throughout the facility and the latest in audiovisual solutions for high-impact presentations. The attached hotel beckons guests with an outdoor courtyard and swimming pool, a 24-hour pantry, ample parking, and a signature restaurant helmed by the acclaimed master of Southwestern cuisine, chef Stephan Pyles. Within a two-minute walk, more than 50 upscale dining and boutique shopping options await at Watters Creek at Montgomery Farm.

More Options, More Possibilities

Only a few steps away from the new convention center and hotel, the Hilton Garden Inn Dallas-Allen recently completed substantial renovations to its 150 guest rooms and 9,000 square feet of flexible meeting space. The hotel’s multimillion-dollar renovation saw upgrades to virtually every aspect of the guest experience, from room décor and linens to outdoor dining and audiovisual technologies. Nearby, the Courtyard Dallas Allen at the John Q. Hammons Center just completed an extensive $6 million redesign that has made it one of the signature hotels in the brand’s portfolio. Its 228 guest rooms and 15,000 square feet of meeting space have all been refurbished from floor to ceiling. Meeting planners will appreciate the 15 flexible meeting venues on-property, all served by modern audiovisual equipment, high-speed Wi-Fi, and onsite catering options.

 Great Things Are Happening in Allen!

Discover for yourself why Allen is becoming the premier destination in North Texas for small-town charm and big-city dining, shopping, accommodations, and entertainment.  For assistance with booking your next meeting, conference, wedding, or other event in Allen, please contact one of our sales managers at 214-509-4670 or info@visitallentexas.com. Allen is located just north of Dallas off U.S. Highway 75 and is within 30 miles of two major airports, Dallas-Fort Worth International (DFW) and Dallas Love Field (DAL). The McKinney National Airport is also about 8 miles north of Allen.