CrowdTorch by Cvent Increases Mobile Application Sales

Tysons Corner, Va. – November 20, 2014 – Cvent, Inc. (NYSE:CVT), a leading cloud-based enterprise event management platform, today announced that its consumer event technology division CrowdTorch has experienced rapidly increasing adoption of its mobile apps and ticketing technology. The CrowdTorch Audience Management Platform (AMP) is now being used by a wide-ranging roster of venues and event organizers to engage fans, drive revenue and leverage gathered insights to better market to their specific crowd.

“Mobile technology adoption is seeing tremendous growth in the consumer event space as organizers increasingly rely on it for managing events and attendees have come to expect it,” said Scot Richardson, general manager of CrowdTorch. “Engaging attendees is a top priority for event organizers, and there is no better way to be connected with consumers than through the device that is always in their hand.”

CrowdTorch’s momentum is being driven by new customers including:


  • National Cherry Blossom Festival
  • Pacific Festival
  • Tail Creek Mud and Music Festival


  • SLS Las Vegas
  • Audio San Francisco
  • Vessel San Francisco
  • Track 29
  • The Bluebird Café
  • The District
  • Canadian Music Week

Spectator/Participation Sports

  • Texas A&M
  • Fairbanks Arctic Winter Games
  • USA Track & Field
  • BattleFrog – Obstacle Race Series Designed by Navy SEALs

Exhibitions, Tours, Fairs

  • Hornblower Cruises & Events
  • Body Worlds

CrowdTorch is helping these organizations boost the effectiveness of their events with white-labeled ticketing, event-specific mobile apps, digital and social marketing, fan engagement and customer analytics. The most popular mobile app functionality delivered for these events includes interactive schedules, maps, integrated social media, sponsorship gamification, music radio and more.

“Since switching to CrowdTorch we are able to get our customers in to the venue three times as fast and are able to see who that customer is, where they are from and their overall concert history very quickly,” said Adam Kinsey, owner of Track 29. “The platform also allows us to promote shows in several very different and unique ways. We can use all of this information to better spend our advertising dollars and help increase ticket sales.”

About Cvent, Inc.

Cvent, Inc. is a leading cloud-based enterprise event management company, with tens of thousands of customers and more than 2,700 employees worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

About CrowdTorch

CrowdTorch, a wholly-owned subsidiary of Cvent (NYSE: CVT), develops, markets, sells and supports Cvent’s consumer event management solutions. The CrowdTorch Audience Management Platform comprises a suite of feature-rich tools, including white-labeled ticketing, mobile, website, social, engagement and fan insights. The platform is designed to help venues, promoters, artists and event organizers in a variety of industries and sizes engage fans, drive revenue and generate valuable insights to better market to their crowd. In addition to client branded point-of-sale sites, CrowdTorch also powers primary sites for fans to find and buy tickets to events, including LaughStub for comedy, TuneStub for music and ElectroStub for electronic dance music/nightlife. To learn more, please visit

"Safe harbor" Statement Under the Private Securities Litigation Reform Act of 1995

This press release contains forward-looking statements, including statements relating to mobile technology adoption. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 21, 2014 and other reports and filings with the Securities and Exchange Commission.

This press release contains a statement by a customer of CrowdTorch. Other customers’ results may vary.