New plastic-free badge solution helps event professionals across UK and Europe eliminate waste and deliver more sustainable events

London – 15 October 2025 – Cvent, a market-leading meetings, events, and hospitality technology provider, today announced a new sustainability-focused partnership with enviricard®, expanding its suite of environmentally responsible event solutions. The collaboration, available to customers using Cvent OnArrival 360, empowers event organisers to reduce badge waste and align their programmes with corporate sustainability goals. The eco-badge solution will be showcased this week at Cvent CONNECT Europe, the company’s annual customer conference taking place in London and online.

Through the Cvent and enviricard partnership, each badge is produced from Invercote® paperboard, sourced from responsibly managed Nordic forests and manufactured at Holmen Iggesund’s EcoVadis Platinum-rated mill. The paperboard is FSC-certified, biodegradable, compostable, and fully recyclable.

Badges are printed using Ricoh’s sustainable European digital print network, which enables full-colour, high-quality printing while minimising energy use and waste. Together, these practices deliver a 57% reduction in overall carbon emissions compared to traditional PVC cards.

Sustainability: A Growing Expectation for Events

The Amex GBT 2026 Global Meetings & Events Forecast found that 40% of event attendees expect visible sustainability measures, while “improving sustainability initiatives” ranks among top priorities for meeting planners in 2026. In the report, Amex GBT Meetings & Events Head of Sustainability, Eloísa Urrutia, notes:

“Sustainability is a business and social imperative, but it is also personal. It’s emotive, drives loyalty, and inspires. Post-event surveys consistently show that well-executed sustainability ranks among the top drivers of attendee engagement.”

While event technology has already helped reduce the carbon footprint of meetings and travel programmes, badge waste has remained a persistent challenge. This partnership directly addresses that issue with a plastic-free, paper-based alternative. 

“Our customers are increasingly focused on delivering sustainable events that reflect their brand values, and these partnerships offer a simple, tangible way to achieve sustainability goals,” said Andreas Heckmann, Cvent Chief Customer Officer. “Whether it’s using recyclable materials or keeping badge waste out of landfills, we’re helping our customers take meaningful steps toward their corporate responsibility goals without adding complexity to their planning.”

Availability

The new eco-badge offering is available now and complements Cvent’s existing sustainable badging options, including just-in-time badge printing, biodegradable vinyl holders and lanyards made from 100% recycled PET plastic. 

Availability and production methods may vary by region, based on local printing and recycling infrastructure.