Cvent and Marketo Partner to Enable Better Event Marketing

McLean, Va. and San Mateo, Calif., – Cvent, Inc. (NYSE:CVT), provider of a leading cloud-based enterprise event management platform, and Marketo (Nasdaq: MKTO), leading provider of marketing software, today announced that Cvent’s event management platform is integrated with the Marketo customer engagement platform and is available through the Marketo LaunchPointTM ecosystem.

By using Cvent and Marketo solutions together, marketers can more efficiently plan and execute events that strengthen brand equity, engage attendees, nurture valuable business relationships and measurably contribute to building the opportunity pipeline and accelerating sales cycles.

"The LaunchPoint™ ecosystem offers our customers an effective way to maximize the capabilities of Marketo’s customer engagement platform and deliver the most impactful results,” said Robin Bordoli, general manager of new markets and vice president of partner ecosystems at Marketo. "We’re excited to have Cvent join LaunchPoint™ and enable our customers to quickly add a proven solution to their event marketing technology."

"In-person events are typically 25% of an organization’s marketing budget,” said Eric Eden, vice president of Marketing at Cvent. “So marketers need event management technology that is linked to their marketing systems to convert event leads to sales. Using Marketo and Cvent together helps marketers realize the full benefits of the marketing cloud, and Cvent has a track record for partnering with industry leaders, like Marketo, to deliver results for customers."

Additional information about the Marketo/Cvent integration is available here.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com. 

About Marketo LaunchPoint

Marketo LaunchPoint is the most complete ecosystem of marketing solutions, providing a single source to search for and identify trusted, relevant marketing solutions The ecosystem brings the best technology, expertise and customer experience together, so that marketers can drive better results in less time.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use and are complemented by the Marketing Nation™, a thriving network of more than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA, with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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