Cvent and Marketo Partner to Enable Better Event Marketing
McLean, Va. and San Mateo, Calif., – Cvent, Inc. (NYSE:CVT), provider of a leading cloud-based enterprise event management platform, and Marketo (Nasdaq: MKTO), leading provider of marketing software, today announced that Cvents event management platform is integrated with the Marketo customer engagement platform and is available through the Marketo LaunchPointTM ecosystem.
By using Cvent and Marketo solutions together, marketers can more efficiently plan and execute events that strengthen brand equity, engage attendees, nurture valuable business relationships and measurably contribute to building the opportunity pipeline and accelerating sales cycles.
"The LaunchPoint ecosystem offers our customers an effective way to maximize the capabilities of Marketos customer engagement platform and deliver the most impactful results, said Robin Bordoli, general manager of new markets and vice president of partner ecosystems at Marketo. "Were excited to have Cvent join LaunchPoint and enable our customers to quickly add a proven solution to their event marketing technology."
"In-person events are typically 25% of an organizations marketing budget, said Eric Eden, vice president of Marketing at Cvent. So marketers need event management technology that is linked to their marketing systems to convert event leads to sales. Using Marketo and Cvent together helps marketers realize the full benefits of the marketing cloud, and Cvent has a track record for partnering with industry leaders, like Marketo, to deliver results for customers."
Additional information about the Marketo/Cvent integration is available here.
About Cvent, Inc.
Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,200 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
About Marketo LaunchPoint
Marketo LaunchPoint is the most complete ecosystem of marketing solutions, providing a single source to search for and identify trusted, relevant marketing solutions The ecosystem brings the best technology, expertise and customer experience together, so that marketers can drive better results in less time.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning todays digital, social, mobile and offline channels, Marketos® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketos applications are known for their ease-of-use and are complemented by the Marketing Nation, a thriving network of more than 250 LaunchPoint ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA, with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 21, 2014 and other reports and filings with the Securities and Exchange Commission.