Cvent Goes Mobile at Consumer Events with Acquisition of Seed Labs

Leading Mobile App Development Company Brings Proven Experience in Festivals, Concerts and Sporting Events; Expands Cvent's Reach into New Markets

NEW YORK and MCLEAN, VA – Cvent, the world's largest cloud-based provider of
event management solutions, today announced the acquisition of Seed Labs, a leading innovator in mobile applications for consumer and social events. The purchase of the company will catapult Cvent into the consumer events space with an offering that will help planners increase the popularity of their events and enhance the attendee experience before, during and after events.

Employees of the privately-owned company will remain in its present location of Austin, Texas.

"Cvent's recent completion of a $136 million private equity round—one of the largest software funding rounds in recent U.S. history—puts us in a unique position to quickly scale our product offerings and expand into new markets," said Reggie Aggarwal, Founder and CEO of Cvent. "We selected Seed Labs after reviewing at least 20 solutions and hearing their name continuously come up in conversations with our clients and prospects. No doubt about it, they're the top provider of apps for consumer events like the Kentucky Derby, so we plan to leverage their expertise to make our mark in this space."

Founded by Todd Rogers and Rick Solner, Seed Labs builds mobile applications primarily for consumer events, such as festivals, concerts and sporting events. The company has completed apps for many high-profile events, including ESPN's X Games, Preakness, the National Cherry Blossom Festival, the Country Music Association's CMA Music Festival and many more.

"Our new relationship with Cvent combines our skills in mobile apps for consumer events together with the best-known online event management company in the industry," said Todd Rogers, CEO of Seed Labs. "Clients will now have a complete spectrum of coordinated services under one roof to increase the appeal, excitement and value of their events."

Seed Labs specializes in creating native mobile applications for all major mobile devices, including iPhone, iPad, Android and BlackBerry. Its mobile applications have been downloaded by more than two million people, and have consistently increased attendee participation and sponsor interest at hundreds of high-profile events.

"The app that Seed Labs has created for our festival is the most technologically advanced and interesting app we've ever come across," said Dana Baker, Executive Director at Festival International de Louisiane. "We host about 400,000 people throughout the course of our five-day event, so keeping them consistently engaged is key. Not only has the Seed Labs app had a significant impact on the full engagement of our visitors, it has truly elevated the event experience beyond measure."

Mobile applications built by Seed Labs offer a multitude of interesting features for attendees. For example, the app for ESPN's X Games offers real-time streaming updates on scores; and the Kentucky Derby app provides attendees with background information on each horse and jockey. In addition, the apps keep attendees in the loop with immediate access to event information such as floor plans, schedules, lineups and more.

About Cvent, Inc.

Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,500 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.  Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.

About Seed Labs

Seed Labs is the leading provider of mobile applications for consumer and social events. Whether it's for a music festival, sporting event, culinary event or community get-together, Seed Labs builds mobile apps that capture the excitement, shared community, brand and conversation around each event. The company's mobile applications have been downloaded by more than two million people, and have consistently increased attendee participation and sponsor interest at hundreds of high-profile events. For more information, please visit