Cvent Signs Multi-Year Technology Agreement with Radisson Hotel Group to Drive Transient Business Growth
Deal for Cvent Transient Business Intelligence signals Radisson Hotel Group’s commitment to leveraging innovative technology to help maximize its corporate travel segment
Tysons Corner, VA (USA) and Brussels, Belgium – 14 December 2020 – Today, Cvent, a market-leading meetings, events, and hospitality technology provider, and Radisson Hotel Group (RHG) announced a multi-year agreement for Cvent Transient Business Intelligence. Under the agreement, Radisson Hotel Group will use Cvent’s business intelligence software to evaluate and enhance property-level transient performance for 85 of its properties across Europe, the Middle East, and Africa (EMEA).
As the hospitality industry contends with the impact of the global pandemic, hoteliers are increasingly turning to technology, including Cvent Transient solutions, to gather comprehensive market and competitive intelligence to win business and improve property and chain performance. Since acquiring Lanyon, Cvent has made significant investments in its transient platform to support both buyers and suppliers in an increasingly dynamic travel environment. Radisson Hotel Group has been a Cvent partner for more than a decade, and this multi-year partnership is the first Transient Business Intelligence deal specifically for its portfolio of hotels across EMEA. The deal highlights Cvent’s industry-leading insights, expertise and commitment to support the evolving needs of hotels through its innovative suite of software solutions.
“We are pleased to expand our partnership with Cvent and leverage its world-class transient business intelligence solutions to expand our market share and maximize our corporate sales and marketing efforts as part of our ambitious five-year growth and development plan,” said Gianni Di Fede, RHG EMEA VP of revenue management. “At Radisson Hotel Group, we believe that the road to recovery is closely connected to the effective utilization of technology to drive results. Cvent’s solutions are crucial to helping our properties successfully navigate the RFP season, and ensuring we are in a strong position to attract guests and partners.”
“A deal of this nature not only reflects our two companies’ confidence in the future of business travel, but also highlights the increasingly important role technology plays in the hospitality industry to drive success,” said Patrick Smith, chief marketing officer at Cvent. “With decades of industry expertise, we have the solutions hoteliers need to gain valuable insights and outperform their competitive set to win more business. We’ve supported tens of thousands of hotel clients through good times and bad, and deeply understand that in times of crisis, success means being there for your customers and delivering the solutions they need to not just recover but thrive long-term. This is why we are so excited to continue our long-standing partnership with Radisson Hotel Group and to work closely with their team growing and increasing their market share for years to come.”
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries. Its signature service philosophy is Every Moment Matters.
Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel, brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is the global rewards program that delivers unique and personalized ways to create memorable moments that matter to guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being uniquely 100% Carbon Neutral.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.
For more information, visit: https://www.radissonhotels.com/corporate