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Trade show exhibitors are under more pressure than ever to prove ROI, which means the right lead capture tools and strategies are a must.

Here’s a look at what some of the best are doing differently and why planners keep going back.

Here's why more and more hotel executives are turning to AI to sharpen decision making.

Here’s how CVBs flag financial incentives, help with hotel negotiations, and even point out hidden value in places you might not consider.

Here's how to create a trade show layout that guides people, keeps energy up, and makes the event feel effortless.

Learn how to turn events into content engines. Plan, deliver, and repurpose content that drives engagement and fuels marketing long after.

Learn how to use engagement scoring to prioritize leads, personalize follow-up, and prove event impact with data that drives pipeline.

Meet the 2025 Cvent Excellence Awards Europe finalists and join us live in London as we crown the winners at Cvent CONNECT Europe.