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What Nobody Tells You About Pre-Marketing Renovated Spaces for Maximum ROI
Renovated hotels do not generate demand automatically. Momentum is built well before reopening. Pre-marketing helps protect RevPAR, support your MICE pipeline, and deliver faster returns on renovation
Pace Ahead: Using Real-Time Intel for a Stronger Group Funnel
See what’s coming in, what’s converting, and how you compare Group business is one of the most reliable ways to stabilize revenue in 2026, but pace reports alone aren’t enough. With changing demand
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The Demand Gen Playbook for Event Leaders
Episode description People know that events work, but how do you prove it? In this episode, Rachel Andrews and Megan Martin , founder of M Squared Dynamics , discuss the strategies and metrics you
From Awareness to Impact: How CVBs & DMOs Power a Connected Destination Ecosystem
Planners don’t experience your destination in silos - they experience it as one connected journey. And the destinations that win are the ones that feel seamless, aligned, and easy to work with at
Don’t Get Left Behind: How to Use Tech to Design Impactful Event Experiences for Everyone (APAC)
With five generations now working and attending events side by side, clunky or confusing tools can quietly divide your audience into those who fully engage and those who opt out. As expectations for