Leading Real Estate
Strengthening the tech stack to help prove the value of events.
reduction in check-in time
increase in event revenue
in cost savings using mobile app
Reinventing the Conference Week Experience
Leading Real Estate Companies of the World (Leading RE) is the center for the world’s market-leading independent residential brokerages in over sixty countries. Their Events department plans more than forty member-based events per year globally, as well as thirty internal events. For their annual flagship Conference Week, the Events team needed to better prove return on investment for their executive stakeholders. “It’s definitely a high stakes event every single year. We want to make sure our members get the best education within the network, but also that we’re getting good ROI,” explains Events Coordinator Lauren Humbarger.
With a small team of five, planning a successful Conference Week for 2,500 attendees required twelve hour days and weekends. “We realized our own technology that we built in-house wasn’t accommodating everything that we needed,” explains Lauren. “It was chaos. We lost revenue, we struggled to make event improvements due to incomplete data, and our spend was inaccurate as a result.” Mobile app adoption was low due to a confusing number of separate apps. Congested check-in lines from manual badge stuffing and inaccurate data frustrated attendees. Meeting executive expectations was a challenge. “The C-suite wanted reports within just a couple of hours, and it was hard to get that because of all of the changes onsite,” Lauren adds.
Building the Tech Stack for an Elevated Event
Using Cvent’s OnArrival 360, the team saw their Cvent Event Management registration data seamlessly integrate with the Conference Week onsite experience. Badge-printing was a breeze and check-in lines sped through 300% more quickly. Lauren’s team saved over 250 hours of manual labor. Session scanning helped streamline onsite staff requirements and accurately track data. These improvements even caught the eye of the executive team. Notes Lauren, “Our C-suite needs to have all of this information for the event at a moment’s notice. With OnArrival and session scanning, they can have it all at their fingertips.”
The mobile experience was vastly improved by combining five different events into a single, Conference Week app through CrowdCompass. The team collaborated with other departments to create a concrete attendee engagement plan. They increased networking opportunities, provided invite-only content, included gamification, and enabled social sharing. As a result, they saw a 92% adoption rate and 30% increase in engagement. Implementing a Virtual Gift Bag contest increased sponsorship opportunities, and paperless Speed Networking helped attendees connect in new ways. The event was 100% paperless as a result, with an impressive $26,000 in cost savings.