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  1. Case Studies

Energy Networks Association 

Data-Driven Accessibility and Sustainability with Cvent

How a focused energy association uses Cvent registration, onsite, and app data to turn accessibility and sustainability from goals into standard practice across its flagship events.

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  • Introduction
  • The Challenge
  • Product Mix
  • Accessibility in practice
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Introduction

The Energy Networks Association (ENA) is the not‑for‑profit industry body representing the companies that operate the energy networks across the UK and Ireland. Its members are responsible for delivering energy to communities safely, sustainably, and reliably, while driving the transition to a low‑carbon economy. Their goal is to implement strategies, influence policies and facilitate collaboration to decarbonise energy networks.

Events play a crucial role in this mission. Their events programme aims to:

  • Bring together stakeholders from across the energy sector
  • Share best practices and innovations
  • Shape the industry’s ESG agenda
  • Practise what they preach: creating educational events that are best in class for accessibility, inclusivity and sustainability

To deliver this programme, ENA uses a connected Cvent tech stack, including Registration, Exhibitor Management, Speaker Resource Centre, OnArrival Premium, OnArrival360,Surveys and the Attendee Hub Event App. 

The challenge: accessible, inclusive and sustainable by design

As ENA’s expectations of its own events grew, the team realised that “meeting the minimum requirements” on accessibility and sustainability was no longer acceptable – for either in‑person or virtual attendees. 

They faced three core challenges:

  • Accessibility and inclusion weren’t where they needed to be
    Feedback from attendees and staff made it clear that ENA’s flagship events and conferences were not fully accessible – physically or digitally. The team wanted to move beyond basic compliance towards events that work for everyone.
  • How to make sustainability tangible
    As an association dedicated to supporting a safe, efficient, and sustainable energy system, ENA needed its events to reflect the same standards. This covers travel, catering, suppliers, and waste. That required collecting the right data, surfacing gaps, and proving impact over time.
  • Funding better experiences in a niche, geographically limited membership base
    Unlike many associations, ENA cannot simply grow revenue by expanding membership. Recent strategic changes meant a 35% reduction in its membership base, focusing solely on electricity rather than gas. The team needed to increase revenue – for members, exhibitors, and sponsors – without compromising quality.

A product mix that does the heavy lifting

ENA worked closely with the Cvent team, meeting with solution specialists to scope their full requirements.

Cvent event website builder with pre-built layout options.

Registration: driving conversion and reducing no‑shows

Using Cvent Registration, ENA created clear, targeted registration forms, event invitations, and retention communications. This gave them:

  • A 99% invitee conversion rate at the Energy Innovation Summit
  • A 15% reduction in no‑shows compared to the previous year

Registration forms now also capture accessibility requirements and travel information, feeding directly into ENA’s accessibility and sustainability planning.

Cvent OnArrival check-in ipad being used by blonde woman

OnArrival360 & OnArrival Premium: consistent onsite and session‑level data

By combining OnArrival360 for their flagship events with OnArrival Premium across the wider programme, ENA can consistently track:

  • Event‑level registrations vs check‑ins
  • Session‑level attendance and interest
  • Onsite flow and engagement patterns

Across their events, ENA now sees an average 97–98% check‑in rate.

This data helps ENA prove ROI to exhibitors and sponsors and make evidence‑based decisions about agenda design, room sizes, and future investments.

Exhibitor management page that shows a list of exhibitors and their information, such as the number of tasks completed.

Exhibitor Management: a single source of truth for partners

With Exhibitor Management, ENA centralised all information for exhibitors and sponsors into a dedicated portal:

  • Clear guidelines and deadlines
  • Accessibility and sustainability requirements
  • Branded assets and key information

This self‑serve approach has reduced back‑and‑forth emails and improved compliance with ENA’s exhibition standards, including new accessibility and sustainability expectations for stand designs.

Speaker Resource Center: smoother speaker workflows

The Speaker Resource Center streamlines content collection and communication with speakers:

  • Session details, logistics, and deadlines in one place
  • A single hub for slide uploads and updates
  • Consistent messaging around accessibility (e.g., font sizes, contrast, captioning support)

As a result, ENA can more easily align speaker content with audience needs and accessibility standards, while saving time on manual chasing.

Speaker resource center with event task checklist and upload buttons.
Post-conference feedback page listing five completed surveys with checkmarks.

Feedback Surveys: continuous improvement loop

Using Event Feedback & Surveys at both event and session level, ENA gathers insights from attendees and exhibitors. Those insights directly drive:

  • Agenda updates and session formats
  • Exhibition hall upgrades
  • Post‑event engagement and content strategy

The impact is clear: ENA reports 100% positive feedback from survey respondents at recent S.H.E Conferences, with comments highlighting the strength of content, format, and presenters.

Cvent Attendee Hub personalized journey mobile screen.

Attendee Hub: digital engagement that complements in-person

The Attendee Hub supports:

  • Digital agendas and personalised schedules
  • In‑app engagement (session info, surveys, messaging)
  • On‑demand content for those who can’t join live

At ENA’s latest Summit, the app saw a 5% increase in adoption and over 22,000 in‑app actions from around 1,000 participants. The digital experience is an integral offering for attendees, not an afterthought.

Accessible, sustainable events in practice

With Cvent as the backbone, ENA can capture the right data and apply it to make accessibility and sustainability part of every event:

  • Accessibility data in one place: Accessibility needs and stand details are captured upfront, helping ENA enforce clear standards for spaces, content, and support (including quiet rooms and live captioning).
  • Accessible digital experiences: Cvent event sites and Attendee Hub can be configured to be WCAG-compliant, with structured content, alt text, and integrated closed/live captions.
  • Measurable sustainability impact: Travel and dietary questions help ENA track travel plans (including a 66% increase in attendee train travel) and design lower-waste catering.

By using Cvent to standardise data collection and apply it, ENA turns accessibility and sustainability goals into day-to-day practice – without sacrificing attendance, satisfaction, or ROI. 

Products Used
Registration
Promote and capture event registrations with personalized experiences
Exhibitor Management
Manage logistics and deliver ROI with ease
Speaker Resource Center
Simplify event content management
OnArrival
Digitize your in-person attendee check-in, badging, and tracking
Attendee Hub
Accelerate engagement across virtual, hybrid, and in-person events
Surveys
Collect smart, timely data

CHALLENGES

  • Events not fully accessible or inclusive
  • Sustainability impact hard to measure and improve
  • Niche membership needing stronger event ROI

SOLUTIONS 

  • Use Cvent Registration & Attendee Hub to embed accessibility
  • Capture attendee data in Cvent to guide low-carbon choices
  • Use OnArrival & Surveys data to prove ROI and optimise events
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